Digital Marketing Specialist – Analytics

Finance Authority of Maine; Augusta (ME); On-site; USD 60,000 - 85,000; Full time

Job summary

Finance Authority of Maine is seeking a results-driven digital marketing professional to plan, monitor, and optimize campaigns across search, display, video, social, and related channels in Augusta, Maine. You will analyze performance data, develop dashboards for leadership, and support website efficiency, SEO, and conversion optimization.

You will coordinate marketing projects with vendors and internal stakeholders, leveraging tools like Google Ads, Meta, and Google Analytics to improve

Job description

Description

Key Responsibilities

• Plan, monitor, and optimize digital advertising campaigns across search, display, video, social media, and related channels.
• Analyze campaign, website, email, CRM, and social media performance data to identify trends and recommend improvements.
• Develop dashboards, reports, and performance tracking tools for leadership and stakeholders.
• Support website performance, SEO, accessibility, customer experience, and conversion optimization.
• Coordinate digital marketing projects, vendor support, platform updates, and marketing technology initiatives.

Requirements

• Bachelor’s degree in communications, marketing, business, or related field, or an equivalent combination of education and experience.
• Three to five years of experience in digital marketing, paid media, performance marketing, or related work.
• Experience with tools such as Google Ads, Meta, Google Analytics, CRM systems, Salesforce Marketing Cloud, WordPress, and related platforms.
• Strong analytical, organizational, communication, and project management skills.
• Experience with SEO, A/B testing, conversion optimization, data visualization, and digital campaign reporting preferred.