Hybrid Digital Marketing Strategist - Data-Driven Campaign Lead

Frey Consulting Group; Edison (NJ); Hybrid; USD 65,000 - 80,000; Full time

Job summary

The Digital Media Specialist is an integral member of the Marketing team responsible for supporting the planning, execution, and analysis of integrated marketing initiatives that drive customer engagement, brand awareness, traffic, sales, and business growth.

This role supports a broad range of marketing functions, including digital advertising, retail marketing initiatives, campaign management, vendor and agency coordination, reporting, project management, and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 3-5 years of marketing, digital marketing, advertising, campaign operations, or related experience.
• Experience supporting digital advertising campaigns across Google, Meta, Paid Search, Display, Video, or related channels.
• Experience with campaign setup, QA, asset trafficking, reporting, and optimization.
• Strong analytical and problem-solving skills.

Responsibilities

• Coordinate digital advertising campaigns across Google, Meta, Search, and other channels with agency partners.
• QA campaigns to ensure accuracy of creative, targeting, budgets, and landing pages.
• Monitor campaigns and provide performance insights and optimization opportunities.
• Develop and deliver campaign recaps, dashboards, and reporting to support strategy.
• Support project workflows and cross-functional collaboration in a hybrid work environment.

Skills

Digital advertising

Campaign governance

Analytics

Project management

Budget management

Collaboration

Attention to detail

Education

Bachelor's degree

Tools

Google Ads

Meta Ads Manager

Power BI

Excel

Canva Pro

Klaviyo

Job description

The Digital Media Specialist is an integral member of the Marketing team responsible for supporting the planning, execution, and analysis of integrated marketing initiatives that drive customer engagement, brand awareness, traffic, sales, and business growth.

This role supports a broad range of marketing functions, including digital advertising, retail marketing initiatives, campaign management, vendor and agency coordination, reporting, project management, and cross-functional collaboration.