Hybrid Digital Marketing Pro — HubSpot & Paid Media

American Nurses Association; Silver Spring (MD); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) contributions

Generous PTO

Hybrid work

Health benefits

Job summary

The American Nurses Association is seeking a Digital Marketing Specialist to support a high-performing Communications and Strategic Engagement team. You will design and build email campaigns and digital publications in HubSpot, manage campaigns, segmentation, data quality, and reporting, and run paid media across Google Ads, LinkedIn, and other platforms.

This role collaborates with marketers and data governance to build a data-driven digital marketing function to support ANE's mission.

Qualifications

• 3–5 years of digital marketing and campaign management experience.
• Bachelor’s degree in Marketing, Communications, or related field.
• HubSpot inbound certification required, with willingness to pursue further certifications.

Responsibilities

• Set up and structure campaigns with audience targeting and budgets.
• Drive email and web experience improvements across channels.
• Create digital journeys for various audiences and programs.
• Develop forms and landing pages to support lead generation.
• Optimize website experience for SEO with property owners.
• Collaborate with data governance to leverage audience data.
• Build scalable marketing automation workflows.
• Provide documentation and training for HubSpot users.

Skills

Email marketing

Digital marketing

Project management

Stakeholder collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Ads

Looker Studio

Google Analytics

CRM systems

Job description

The American Nurses Association is seeking a Digital Marketing Specialist to support a high-performing Communications and Strategic Engagement team. You will design and build email campaigns and digital publications in HubSpot, manage campaigns, segmentation, data quality, and reporting, and run paid media across Google Ads, LinkedIn, and other platforms.

This role collaborates with marketers and data governance to build a data-driven digital marketing function to support ANE's mission.