Medicare Digital Marketing Manager – Data-Driven Growth

EmergencyMD; San Diego (CA); On-site; USD 72,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Ancillary benefits

401(k) matching

Paid vacation

Parking near La Jolla office

Job summary

My Senior Health Plan in the Medicare space seeks a strategic Digital Marketing Manager to lead multi-channel marketing campaigns and drive enrollments. The role owns HubSpot Marketing Hub, oversees campaigns, lead nurturing, reporting, and automation, and partners with Sales, Compliance, and leadership to improve lead quality.

The ideal candidate combines strategic thinking with hands-on execution, using data to optimize performance in a regulated healthcare setting.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of digital marketing experience.
• 3+ years managing marketing automation and lead generation programs.
• Hands-on experience with HubSpot Marketing Hub or similar platform.
• Experience managing paid digital advertising campaigns and marketing budgets.
• Strong analytical skills using marketing data to drive decisions.

Responsibilities

• Develop and execute digital marketing strategies to support growth and enrollment goals.
• Manage paid advertising across Google, Microsoft, Meta, LinkedIn, YouTube, and more.
• Own HubSpot Marketing Hub: workflows, emails, landing pages, lead scoring, segmentation, reporting.
• Drive lead generation through marketing automation and nurturing campaigns.
• Oversee website content, SEO, UX, and ongoing optimization.
• Lead content marketing: blogs, social, emails, videos, webinars, resources.
• Track marketing performance with KPIs like MQLs, SQLs, CAC, ROAS, and conversions.
• Collaborate with Sales, Operations, Technology, Compliance, and Leadership to improve lead quality.
• Ensure activities comply with CMS, HIPAA, and regulatory requirements.
• Manage relationships with agencies, vendors, and marketing tech partners.

Skills

Digital marketing

Marketing automation

HubSpot

Paid advertising

Data analysis

Campaign management

Education

Bachelor's degree in Marketing

Tools

Google Ads

GA4

WordPress

SEO tools

CRM systems

Job description

My Senior Health Plan in the Medicare space seeks a strategic Digital Marketing Manager to lead multi-channel marketing campaigns and drive enrollments. The role owns HubSpot Marketing Hub, oversees campaigns, lead nurturing, reporting, and automation, and partners with Sales, Compliance, and leadership to improve lead quality.

The ideal candidate combines strategic thinking with hands-on execution, using data to optimize performance in a regulated healthcare setting.