Medicare Digital Growth Manager

My Senior Health Plan; Brentwood (TN); On-site; USD 72,000 - 95,000; Full time

Benefits offered by this job

Health insurance (medical, dental, and

Vision coverage

401(k) with matching

Profit sharing

Paid vacation

Sick time

Company holidays

Job summary

My Senior Health Plan is seeking a data-driven Digital Marketing Manager to lead multi-channel campaigns and optimize the HubSpot Marketing Hub for lead generation and enrollment goals.

The role combines strategic planning with hands-on execution in a regulated healthcare environment, requiring strong analytics and cross-functional collaboration with Sales, Compliance, and Leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 5+ years of digital marketing experience.
• 3+ years managing marketing automation and lead generation programs.
• Hands-on experience with HubSpot Marketing Hub or a comparable marketing automation platform.
• Experience managing paid digital advertising campaigns and marketing budgets.
• Strong analytical skills with marketing data to drive business decisions.
• Experience in Medicare/healthcare or regulated industries preferred.
• HubSpot Marketing Hub Certification or similar experience.
• Google Ads Certification and SEO/SEM tools knowledge is a plus.

Responsibilities

• Develop and execute digital marketing strategies that support growth and enrollment goals.
• Manage paid advertising campaigns across Google, Microsoft, Meta, LinkedIn, YouTube, and other channels.
• Own and optimize HubSpot Marketing Hub workflows, emails, landing pages, lead scoring, segmentation, and reporting.
• Drive lead generation through conversion optimization, marketing automation, and nurturing campaigns.
• Oversee website content, SEO, user experience, and ongoing optimization.
• Lead content marketing initiatives, including blogs, social media, emails, videos, webinars, and resources.
• Track and analyze KPIs such as MQLs, SQLs, CPL, CAC, ROAS, conversion rates, and ROI.
• Partner with Sales, Operations, Technology, Compliance, and Leadership to improve lead quality and marketing effectiveness.
• Ensure all marketing activities comply with CMS, HIPAA, and applicable regulatory requirements.
• Manage relationships with external agencies, vendors, and marketing technology partners.

Skills

Digital marketing

Marketing automation

HubSpot

Paid advertising

Analytics

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

HubSpot Marketing Hub

GA4

WordPress

Job description

My Senior Health Plan is seeking a data-driven Digital Marketing Manager to lead multi-channel campaigns and optimize the HubSpot Marketing Hub for lead generation and enrollment goals.

The role combines strategic planning with hands-on execution in a regulated healthcare environment, requiring strong analytics and cross-functional collaboration with Sales, Compliance, and Leadership.