Digital Marketing Manager

My Senior Health Plan; Brentwood (TN); On-site; USD 72,000 - 95,000; Full time

Benefits offered by this job

Health insurance (medical, dental, and

Vision coverage

401(k) with matching

Profit sharing

Paid vacation

Sick time

Company holidays

Job summary

My Senior Health Plan is seeking a data-driven Digital Marketing Manager to lead multi-channel campaigns and optimize the HubSpot Marketing Hub for lead generation and enrollment goals.

The role combines strategic planning with hands-on execution in a regulated healthcare environment, requiring strong analytics and cross-functional collaboration with Sales, Compliance, and Leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 5+ years of digital marketing experience.
• 3+ years managing marketing automation and lead generation programs.
• Hands-on experience with HubSpot Marketing Hub or a comparable marketing automation platform.
• Experience managing paid digital advertising campaigns and marketing budgets.
• Strong analytical skills with marketing data to drive business decisions.
• Experience in Medicare/healthcare or regulated industries preferred.
• HubSpot Marketing Hub Certification or similar experience.
• Google Ads Certification and SEO/SEM tools knowledge is a plus.

Responsibilities

• Develop and execute digital marketing strategies that support growth and enrollment goals.
• Manage paid advertising campaigns across Google, Microsoft, Meta, LinkedIn, YouTube, and other channels.
• Own and optimize HubSpot Marketing Hub workflows, emails, landing pages, lead scoring, segmentation, and reporting.
• Drive lead generation through conversion optimization, marketing automation, and nurturing campaigns.
• Oversee website content, SEO, user experience, and ongoing optimization.
• Lead content marketing initiatives, including blogs, social media, emails, videos, webinars, and resources.
• Track and analyze KPIs such as MQLs, SQLs, CPL, CAC, ROAS, conversion rates, and ROI.
• Partner with Sales, Operations, Technology, Compliance, and Leadership to improve lead quality and marketing effectiveness.
• Ensure all marketing activities comply with CMS, HIPAA, and applicable regulatory requirements.
• Manage relationships with external agencies, vendors, and marketing technology partners.

Skills

Digital marketing

Marketing automation

HubSpot

Paid advertising

Analytics

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

HubSpot Marketing Hub

GA4

WordPress

Job description

Position Summary

My Senior Health Plan, a leader in the Medicare B2C space for nearly 20 years, is seeking a "roll up your sleeves", strategic, data-driven Digital Marketing Manager to lead our digital marketing efforts and drive brand awareness, customer engagement, and qualified Medicare lead generation.

This role is responsible for developing, executing, and optimizing multi-channel marketing campaigns across paid media, email, social media, website, SEO, content marketing, and marketing automation. The Digital Marketing Manager will serve as the primary owner of HubSpot Marketing Hub, overseeing campaign execution, lead nurturing, reporting, and marketing automation.

The ideal candidate is both strategic and hands‑on, with experience using data to improve marketing performance in a healthcare, insurance, or other highly regulated environment.

Key Responsibilities

• Develop and execute digital marketing strategies that support business growth and enrollment goals.
• Manage paid advertising campaigns across Google, Microsoft, Meta, LinkedIn, YouTube, and other digital channels.
• Own and optimize HubSpot Marketing Hub, including workflows, email campaigns, landing pages, lead scoring, segmentation, and reporting.
• Drive lead generation through conversion optimization, marketing automation, and nurturing campaigns.
• Oversee website content, SEO, user experience, and ongoing optimization.
• Lead content marketing initiatives, including blogs, social media, email campaigns, videos, webinars, and educational resources.
• Track and analyze marketing performance using KPIs such as MQLs, SQLs, CPL, CAC, ROAS, conversion rates, and campaign ROI.
• Partner with Sales, Operations, Technology, Compliance, and Executive Leadership to improve lead quality and marketing effectiveness.
• Ensure all marketing activities comply with CMS, HIPAA, and applicable regulatory requirements.
• Manage relationships with external agencies, vendors, and marketing technology partners.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 5+ years of digital marketing experience.
• 3+ years managing marketing automation and lead generation programs.
• Hands‑on experience with HubSpot Marketing Hub or a comparable marketing automation platform.
• Experience managing paid digital advertising campaigns and marketing budgets.
• Strong analytical skills with experience using marketing data to drive business decisions.

Preferred

• Experience in Medicare, healthcare, insurance, or another regulated industry.
• HubSpot Marketing Hub Professional or Enterprise Certification.
• Google Ads Certification.
• Experience with Google Analytics (GA4), WordPress, SEO/SEM tools, attribution reporting, and AI‑powered marketing tools.
• Knowledge of CMS Medicare marketing guidelines.

Working Conditions:

• Stationary role, operating a computer and office equipment.
• Light lifting (up to 25 lbs.).
• Office environment with occasional movement within the workspace.

Why Join Us?

• Competitive base pay ($72,000-$95,000/year) based on experience.
• Health insurance (medical, dental, vision) with 75% employer paid premiums.
• Ancillary benefits (life, pet care, disability, hospital indemnity, accident, critical illness).
• 401(k) plan with matching (up to 4%) and profit‑sharing (3‑7% of salary).
• Paid vacation (5 business days in year 1, 10 business days in year 2, 15 business days in year 3+), sick time (5 business days), and company holidays, including the week of Christmas.

What We're Looking For:

• Want It:
  You genuinely want to be in this role and thrive in a sales‑driven environment. You're motivated by helping clients make informed decisions about their Medicare options and enjoy working toward measurable goals. You see this position as a career opportunity, not just a job.
• Get It:
  You fully understand what success looks like in this role. You grasp the importance of timely follow‑up, accurate CRM management, and effective communication. You know how to build trust with clients, overcome objections, and maintain a positive attitude even when challenges arise.
• Capacity to Do It:
  You have the skills, experience, and bandwidth to excel. This means strong organizational abilities, resilience under pressure, and the ability to manage multiple priorities without sacrificing quality. You're tech‑savvy, comfortable with CRM systems, and capable of learning new tools quickly. Most importantly, you have the emotional intelligence to connect with clients and the persistence to hit and exceed sales targets.

Our Core Values:

• Client-Centric Service: Always put the client first.
• Integrity: Do the right thing, every time.
• Positivity: Bring energy and optimism to every interaction.
• Growth Mindset: Embrace learning and continuous improvement.

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AI Use Disclosure
To make our hiring process smooth and efficient, we use tools like BambooHR (application tracking), Hireflix (on‑demand interviews), Calendly (scheduling), and TestGorilla (skills assessments). These tools help us stay organized, but all applications and results are carefully reviewed by real people.
AI supports our process, it doesn't replace human judgment. We also take steps to reduce potential bias in the tools we use, so every candidate is considered fairly.