Digital Marketing Specialist

American Nurses Association; Silver Spring (MD); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) contributions

Generous PTO

Hybrid work

Health benefits

Job summary

The American Nurses Association is seeking a Digital Marketing Specialist to support a high-performing Communications and Strategic Engagement team. You will design and build email campaigns and digital publications in HubSpot, manage campaigns, segmentation, data quality, and reporting, and run paid media across Google Ads, LinkedIn, and other platforms.

This role collaborates with marketers and data governance to build a data-driven digital marketing function to support ANE's mission.

Qualifications

• 3–5 years of digital marketing and campaign management experience.
• Bachelor’s degree in Marketing, Communications, or related field.
• HubSpot inbound certification required, with willingness to pursue further certifications.

Responsibilities

• Set up and structure campaigns with audience targeting and budgets.
• Drive email and web experience improvements across channels.
• Create digital journeys for various audiences and programs.
• Develop forms and landing pages to support lead generation.
• Optimize website experience for SEO with property owners.
• Collaborate with data governance to leverage audience data.
• Build scalable marketing automation workflows.
• Provide documentation and training for HubSpot users.

Skills

Email marketing

Digital marketing

Project management

Stakeholder collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Ads

Looker Studio

Google Analytics

CRM systems

Job description

Career Title: Digital Marketing Specialist

Department: Communications and Strategic Engagement

Salary: Competitive salary commensurate with experience

FLSA: Exempt

Note: Union dues are 1.44% of bi-weekly pay.

Overview

The American Nurses Enterprise (ANE) is seeking a Digital Marketing Specialist to support a high‑performing Communications and Strategic Engagement team. As the Digital Marketing Specialist, you will be part of an amazing team to power communications and marketing effectiveness. You will primarily design and build email campaigns and digital publications in HubSpot®. You will manage and execute email campaigns, including segmentation, list management, data quality, performance analysis, and regular reporting to vested stakeholders. You will also build, launch, and manage paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max), LinkedIn, and other platforms such as Meta, Microsoft Ads, and programmatic networks.

In this role, you will be a key contributor, collaborating and co‑creating in partnership with a group of communicators, marketers and channel specialists. Together, this growing team is building a modern, data‑driven digital marketing function that brings the ANE mission and vision to life through thoughtful, high‑impact campaigns and engagement strategies to support business goals.

Moreover, you will combine creativity with operational excellence, building both paid and organic campaigns, solving problems, working with data, and continuously improving the digital experience, including hands‑on experience launching, managing, and refining campaigns on Google, LinkedIn, and similar paid media platforms. The ideal candidate is a lifelong learner, passionate about their work, organized, adaptable, collaborative, and self‑driven, with a strong desire to grow in an evolving marketing environment and organization.

Join the American Nurses Enterprise and be part of the team building a healthy world through The Power of Nurses™. Our goals are to (1) Elevate the Profession of Nursing Globally (2) Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity (3) Ensure the Professional Success of Nurses. Our core values: Trusted, Inclusive, Innovative and Empowered guide everything we do. We are committed to creating a supportive and dynamic workplace where employees can thrive.

We understand the importance of work‑life balance and offer flexible work arrangements and generous paid time off. Our modern office spaces are designed to foster collaboration and creativity. The collaborative culture and supportive team environment make ANE a great place to grow your career.

Key Responsibilities

• Set up and structure campaigns including audience targeting, bid strategies, budget allocation, and ad creative coordination.
• Drive best practice implementation and improvements across email and web experiences.
• Partner with Marketing Leadership to create digital journeys for our various audiences and programs.
• Create forms and landing pages that support lead generation and engagement initiatives.
• Partner with web property owners to optimize our website experience for SEO.
• Engage and collaborate with data governance partners to better understand and leverage audience data to support enterprise campaigns.
• Identify and implement opportunities to streamline the audience’s digital experience across each engagement touchpoint (i.e. social, email, website).
• Consistently conduct quality assurance testing to ensure accuracy, functionality, and optimization across devices.
• Support a high‑volume environment across 30+ programs and multiple internal stakeholders.
• Devise, develop and implement marketing automation strategies to enhance operational efficiency.
• Develop documentation, training, and support materials for HubSpot users related tools, as well as future tools which the organization may deploy.
• Help build scalable workflows and marketing operations processes that improve team efficiency.

Required Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Certificates Required

• HubSpot® Inbound Certification required, with willingness to pursue additional certifications.

Required Work Experience

• 3-5 years of experience in digital marketing, email marketing, marketing operations, platform management, or campaign management.

Skills

• Experience implementing digital engagement best practices across email and web properties; including lead generation, data capture, and SEO.
• Experience with Google Analytics, Looker Studio, automation workflows, integrations, and emerging technologies.
• Proven experience working within various CRM systems.
• Strong project management, communication, and organizational skills are a must.
• Strong understanding of campaign structure, audience segmentation, and bidding strategies.
• Ability to manage multiple priorities and meet deadlines in a fast‑paced environment.
• Comfortable collaborating cross‑functionally and interacting directly with stakeholders.
• Self‑motivated, curious, and eager to learn new tools and technologies.
• Able to translate technical concepts into clear, user‑friendly language.
• Team‑oriented mindset with a willingness to contribute to support others.

What the Organization Offers

Join us and support more than 5 million Registered Nurses in the United States. Every role within ANE contributes to a healthier world through The Power of Nurses™. An opportunity to help transform a 129‑year‑old organization to meet the future needs and demands within Health Care. Be a role model for embracing and empowering the uniqueness of every employee. Continuously innovating through creative and strategic initiatives.

Exceptional benefits including 401(k) retirement contributions of up to 7%, generous PTO which includes the week‑off between December 25 and January 1, in addition to personal day‑offs, 11 paid holidays, excellent health/medical benefits, and much more.

Commitment to your career development and advancement through ANE learning and development programs (internally and externally).

Work Schedule

Hybrid employees must work a minimum of 20% in the office.

Location

ANE Headquarters office located at: 8403 Colesville Road, Suite 500, Silver Spring, MD 20906.

Equal Opportunity Employer

The ANE is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.