AI Programs Marketing Strategist

American Nurses Association; Silver Spring (MD); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

401K

Generous PTO

Health benefits

Job summary

The American Nurses Enterprise (ANE) seeks a Strategic Communications and Marketing Specialist for AI Programs to plan, execute, and optimize campaigns across strategy, content, SEO, marketing automation, and paid media. You will use AI tools to drive efficiency and manage end-to-end campaigns targeting nurses and health audiences.

The role is grant-funded for 3 years, reporting to the Senior Manager, Marketing, with a dotted-line to the VP of AI and Digital Health Programs.

Qualifications

• Five or more years in digital marketing, spanning SEO, content strategy, paid media, and marketing automation.
• Excellent writing and editing for audience-appropriate messaging.
• Experience with SEO tools (GA, SEMrush, Moz) and CRM/email platforms (HubSpot).
• Ability to analyze data and adjust strategy.

Responsibilities

• Develop and manage program communications and marketing strategies with defined KPIs.
• Execute campaigns across paid, owned, and social channels including Google Ads.
• Create personalized content journeys and conduct A/B tests on subject lines and CTAs.
• Monitor audience targeting and ROI, and optimize creative and bidding.
• Oversee influencer partnerships to extend reach.
• Identify AI tools to improve campaign efficiency.

Skills

Writing & editing

SEO analytics

CRM/email platforms

Paid media

Marketing automation

Project management

AI in marketing

Cross-functional teamwork

Education

Bachelor’s degree in Marketing / Marketing Communications / Strategic Marketing

Tools

Google Analytics

SEMrush

Moz

HubSpot

Google Ads

Meta Ads

Job description

The American Nurses Enterprise (ANE) seeks a Strategic Communications and Marketing Specialist for AI Programs to plan, execute, and optimize campaigns across strategy, content, SEO, marketing automation, and paid media. You will use AI tools to drive efficiency and manage end-to-end campaigns targeting nurses and health audiences.

The role is grant-funded for 3 years, reporting to the Senior Manager, Marketing, with a dotted-line to the VP of AI and Digital Health Programs.