Senior Digital Content & Campaign Lead

Citizens Bank; Westwood (MA); Hybrid; USD 80,000 - 133,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision coverage

Retirement benefits

Flexible work arrangements

Education reimbursement

Wellness programs

Job summary

Citizens Bank is seeking a Senior Digital Content Management Partner responsible for driving content and campaign strategies focused on student banking. This role emphasizes collaboration across teams to ensure the delivery of engaging digital content that meets compliance and marketing needs.

The ideal candidate will have significant experience in digital content and strategy, strong analytical skills, and the ability to thrive in a fast-paced environment. The position offers a hybrid work schedule with competitive salaries and comprehensive benefits.

Qualifications

• 5-7 years of experience in digital content, content marketing, or social media strategy.
• Proven experience leading integrated, multi-channel campaigns.
• Experience working in cross-functional, matrixed environments.

Responsibilities

• Lead development of integrated, multi-channel campaign strategies.
• Translate business goals into messaging frameworks and content plans.
• Develop and guide social-first content strategies aligned to student behaviors.

Skills

Digital content

Content marketing

Social media strategy

Content strategy

SEO

Stakeholder management

Project management

Education

Bachelor's Degree or equivalent work experience

Tools

Adobe Analytics

Job description

Citizens Bank is seeking a Senior Digital Content Management Partner responsible for driving content and campaign strategies focused on student banking. This role emphasizes collaboration across teams to ensure the delivery of engaging digital content that meets compliance and marketing needs.

The ideal candidate will have significant experience in digital content and strategy, strong analytical skills, and the ability to thrive in a fast-paced environment. The position offers a hybrid work schedule with competitive salaries and comprehensive benefits.