Hybrid Digital Marketing Analyst: Paid Search & Growth

Sotalent; Wisconsin; Híbrido; USD 60 000 - 85 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health benefits package

Parental leave

Tuition reimbursement

Generous paid time off includingvol de

Dining stipends

Workspace for home and office

Resumo da oferta

Sotalent in Stevens Point, WI, is seeking a skilled digital advertising professional to drive lead generation and customer acquisition. The role manages end-to-end paid search campaigns and multi-channel programs, with a hybrid schedule three days in the office and two days remote.

You will optimize campaigns on Google and Microsoft, analyze keywords, collaborate with creative teams to improve landing pages, run A/B tests, and develop executive dashboards while staying ahead of platform updates

Qualificações

• Bachelor's degree in Marketing, Economics, Mathematics, or a related analytical field.
• At least two years of professional experience in search engine marketing.
• Proficiency with Google Ads, Microsoft Advertising, and Google Analytics.
• Strong analytical mindset with ability to turn data into actionable strategies.
• Experience with conversion tracking and attribution modeling.
• Excellent communication skills for cross-functional collaboration.

Responsabilidades

• Manage and optimize paid search campaigns across Google and Microsoft platforms.
• Oversee YouTube, Display, and Performance Max campaigns.
• Conduct deep keyword analysis to capture high intent traffic and expand market reach.
• Collaborate with creative teams to improve landing page conversion rates and user experience.
• Execute A/B testing for ad copy, creative assets, and audience segmentation.
• Monitor daily budgets and performance trends to maximize ROI.
• Build and maintain tracking systems, including conversion events and pixel integrations.
• Develop comprehensive performance dashboards for executive leadership.
• Stay ahead of industry shifts and platform updates to keep the brand competitive.

Conhecimentos

Paid search management

Keyword analysis

Cross-channel campaigns

Google Ads

Microsoft Advertising

Google Analytics

A/B testing

Conversion tracking

Attribution modeling

Data-driven decision making

Formação académica

Bachelor's degree in Marketing, Economics, Mathematics, or related analytical field

Ferramentas

Google Ads

Microsoft Advertising

Google Analytics

Descrição da oferta de emprego

Sotalent in Stevens Point, WI, is seeking a skilled digital advertising professional to drive lead generation and customer acquisition. The role manages end-to-end paid search campaigns and multi-channel programs, with a hybrid schedule three days in the office and two days remote.

You will optimize campaigns on Google and Microsoft, analyze keywords, collaborate with creative teams to improve landing pages, run A/B tests, and develop executive dashboards while staying ahead of platform updates