Hybrid Paid Media & Analytics Specialist – Growth

LEVERAGE; Tampa (FL); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Birthday PTO

401K match

Health, dental, and vision insurance

Job summary

LEVERAGE in Tampa, FL is seeking a Paid Media & Analytics Specialist to lead paid advertising strategy across Google Ads, Meta Ads, and other platforms. You will ensure accurate conversion tracking and translate campaign data into clear insights for clients.

The role collaborates with the account team to generate qualified leads, optimize budgets, report on performance, and drive data-driven advertising decisions. Hybrid, full-time position with comprehensive benefits.

Qualifications

• At least two years of hands-on paid media experience.
• Proficiency in Google Ads and Meta Ads Manager.
• Strong knowledge of GA4 and Google Tag Manager.
• Experience managing lead-generation campaigns.
• Ability to diagnose performance issues and prioritize actions.
• Excellent organization and budget management skills.

Responsibilities

• Develop paid media strategies aligned with client objectives, audiences, and budgets.
• Build, launch, and optimize Google Ads and Meta Ads campaigns.
• Manage Google Ad Grants, Local Services Ads, and related platforms.
• Conduct keyword and audience research; develop campaign structures, bidding strategies, and negative keywords.
• Write and test ad copy; coordinate assets with the creative team.
• Monitor budget pacing, delivery, conversion performance, and lead quality.
• Recommend budget allocations and implement approved changes.
• Identify landing page improvements and coordinate implementation.
• Resolve advertising account, policy, billing, and delivery issues.
• Configure, maintain, and troubleshoot GA4, GTM, and conversion tracking.
• Set up and validate tracking for forms, calls, and other client actions.
• Manage CallRail, WhatConverts, and related tools.
• Validate Meta Pixel and Conversions API implementations.
• Investigate discrepancies across platforms and maintain documentation.

Skills

Paid media strategy

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Lead generation

Budget management

Data-driven insights

Campaign optimization

Tools

Google Analytics 4

Google Tag Manager

CallRail

WhatConverts

Conversions API

Job description

LEVERAGE in Tampa, FL is seeking a Paid Media & Analytics Specialist to lead paid advertising strategy across Google Ads, Meta Ads, and other platforms. You will ensure accurate conversion tracking and translate campaign data into clear insights for clients.

The role collaborates with the account team to generate qualified leads, optimize budgets, report on performance, and drive data-driven advertising decisions. Hybrid, full-time position with comprehensive benefits.