Marketing Analyst

Sotalent; Wisconsin; Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health benefits package

Parental leave

Tuition reimbursement

Generous paid time off includingvol de

Dining stipends

Workspace for home and office

Job summary

Sotalent in Stevens Point, WI, is seeking a skilled digital advertising professional to drive lead generation and customer acquisition. The role manages end-to-end paid search campaigns and multi-channel programs, with a hybrid schedule three days in the office and two days remote.

You will optimize campaigns on Google and Microsoft, analyze keywords, collaborate with creative teams to improve landing pages, run A/B tests, and develop executive dashboards while staying ahead of platform updates

Qualifications

• Bachelor's degree in Marketing, Economics, Mathematics, or a related analytical field.
• At least two years of professional experience in search engine marketing.
• Proficiency with Google Ads, Microsoft Advertising, and Google Analytics.
• Strong analytical mindset with ability to turn data into actionable strategies.
• Experience with conversion tracking and attribution modeling.
• Excellent communication skills for cross-functional collaboration.

Responsibilities

• Manage and optimize paid search campaigns across Google and Microsoft platforms.
• Oversee YouTube, Display, and Performance Max campaigns.
• Conduct deep keyword analysis to capture high intent traffic and expand market reach.
• Collaborate with creative teams to improve landing page conversion rates and user experience.
• Execute A/B testing for ad copy, creative assets, and audience segmentation.
• Monitor daily budgets and performance trends to maximize ROI.
• Build and maintain tracking systems, including conversion events and pixel integrations.
• Develop comprehensive performance dashboards for executive leadership.
• Stay ahead of industry shifts and platform updates to keep the brand competitive.

Skills

Paid search management

Keyword analysis

Cross-channel campaigns

Google Ads

Microsoft Advertising

Google Analytics

A/B testing

Conversion tracking

Attribution modeling

Data-driven decision making

Education

Bachelor's degree in Marketing, Economics, Mathematics, or related analytical field

Tools

Google Ads

Microsoft Advertising

Google Analytics

Job description

I am currently seeking a skilled digital advertising professional for an established, highly stable leader in the financial protection and insurance industry. This role is based out of their corporate hub in Stevens Point, Wisconsin, and offers a modern hybrid schedule with three days in the office and two days of remote flexibility.

In this position, you will be the driving force behind lead generation and customer acquisition. You will be responsible for the end to end management of paid search initiatives and multi channel digital campaigns. This includes everything from initial keyword research and campaign launching to sophisticated optimization and performance reporting.

Core Responsibilities

• Manage and optimize paid search campaigns across Google and Microsoft platforms.
• Oversee diverse digital channels including YouTube, Display, and Performance Max to meet growth targets.
• Conduct deep keyword analysis to capture high intent traffic and expand market reach.
• Collaborate with creative teams to improve landing page conversion rates and user experience.
• Execute A/B testing for ad copy, creative assets, and audience segmentation.
• Monitor daily budgets and performance trends to ensure maximum return on investment.
• Build and maintain tracking systems, including conversion events and pixel integrations.
• Develop comprehensive performance dashboards for executive leadership.
• Stay ahead of industry shifts and platform updates to keep the brand competitive.

Candidate Requirements

• A Bachelors degree is required, preferably in Marketing, Economics, Mathematics, or a related analytical field.
• At least two years of professional experience in search engine marketing.
• Technical proficiency with Google Ads, Microsoft Advertising, and Google Analytics.
• Strong analytical mindset with the ability to turn raw data into actionable business strategies.
• Proven experience with conversion tracking and attribution modeling.
• Exceptional communication skills for cross functional collaboration.

Professional Benefits

• This organization is widely recognized for its employee centric culture and long term stability.
• The compensation package is highly competitive and includes a unique retirement benefit where the company matches your 401k contributions dollar for dollar up to eight percent, with immediate vesting.
• Employees enjoy a comprehensive health and wellness package including medical, dental, vision, and parental leave. You will also have access to dedicated professional development resources, tuition reimbursement, and generous paid time off that includes volunteer days. On site amenities include dining stipends and a fully equipped workspace for both your home and office setups.

Please note that this employer is unable to provide visa sponsorship for this specific role.

If you are a data driven marketer looking to grow your career with a top rated national employer, I would love to discuss this opportunity with you.