Hybrid Digital Experience Lead – Ecommerce

Columbia Sportswear Company; Portland, Northern (OR, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Columbia Sportswear Company, including the SOREL brand, is seeking a Digital Experience Manager in Portland, OR to lead the online customer journey. The role focuses on optimizing the ecommerce site, merchandising, content, and campaigns to drive engagement and conversions.

Ideal candidates have 7+ years in eCommerce, strong analytics, UX, and project management skills, with experience in premium footwear/apparel brands. This is a hybrid role with onsite expectations at our Portland headquarters.

Qualifications

• Bachelor's degree in business, marketing, eCommerce, or digital media.
• 7+ years in eCommerce/digital merchandising, UX, or digital experience mgmt.
• Experience with premium consumer brands (footwear/apparel) preferred.

Responsibilities

• Own online customer experience roadmap to improve engagement and conversion.
• Manage day-to-day site experience, including content, navigation, search, and product discovery.
• Lead A/B testing and optimization to increase conversion rate and AOV.
• Coordinate homepage updates, campaigns, and product launches with Creative and Merchandising teams.
• Analyze performance data to optimize placement and customer engagement.

Skills

Digital merchandising

UX

Analytics

Project management

Stakeholder management

Communication

Education

Bachelor's degree in Business, Marketing, eCommerce, Digital Media, or related field

Tools

Google Analytics

Adobe Analytics

Salesforce Commerce Cloud

CMS (Content Management Systems)

Job description

Columbia Sportswear Company, including the SOREL brand, is seeking a Digital Experience Manager in Portland, OR to lead the online customer journey. The role focuses on optimizing the ecommerce site, merchandising, content, and campaigns to drive engagement and conversions.

Ideal candidates have 7+ years in eCommerce, strong analytics, UX, and project management skills, with experience in premium footwear/apparel brands. This is a hybrid role with onsite expectations at our Portland headquarters.