Ecommerce Digital Experience Lead — UX & Merchandising

Columbia Sportswear

Portland (OR)

Hybrid

USD 120,000 - 160,000

Full time

4 days ago

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Benefits offered by this job

Medical, dental, vision

401k with company match

Wellness programs

Employee discounts

Generous time off

Career development

Job summary

Columbia Sportswear Company is seeking a SOREL Digital Experience Manager to lead the online shopping experience for DTC channels, focusing on engagement, conversion, and loyalty. You will drive site experience strategy, merchandising, content, and analytics, partnering with Marketing, Creative, Merchandising, and Technology to deliver brand-aligned, customer-centric experiences.

The role requires 7+ years of eCommerce leadership, strong analytics, and excellent collaboration in a premium

Qualifications

7+ years of experience in eCommerce across digital merchandising, UX, or digital experience management.
Experience with premium consumer brands, footwear, apparel, outdoor, or lifestyle preferred.
Strong understanding of customer journeys and conversion optimization.
Experience utilizing web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
Familiarity with eCommerce platforms and content management systems; Salesforce Commerce Cloud preferred.
Strong project management and organizational skills.
Excellent communication and stakeholder management abilities.

Responsibilities

Own the online customer experience roadmap, identifying opportunities to improve engagement, conversion, and customer satisfaction.
Develop and execute strategies that support business objectives, seasonal priorities, product launches, and brand campaigns.
Partner with Marketing, Creative, Merchandising, and Technology teams to ensure a cohesive customer journey across all touchpoints.
Champion customer-first thinking and continuously advocate for experience improvements.
Manage the day-to-day website experience, ensuring content, navigation, search, product discovery, and conversion flows are optimized.
Monitor site health, performance, and usability, proactively identifying opportunities for enhancement.
Lead A/B testing and optimization initiatives focused on increasing conversion, average order value, and customer engagement.
Collaborate with site operations, UX and development teams to improve site functionality, accessibility, and mobile experiences.
Oversee onsite merchandising strategies including category pages, product sorting, collections, landing pages, and promotional placement.
Ensure products are discoverable, properly categorized, and aligned with seasonal and campaign priorities.
Partner with Merchandise Planning and Buying teams to align site experience with inventory, assortment, and business priorities.
Analyze product and category performance to optimize placement and customer engagement.
Monitor and report on key performance indicators including conversion rate, revenue per visitor, average order value, engagement metrics, bounce rate, search performance, etc.
Use analytics tools and customer insights to identify growth opportunities and solutions to reduce friction in the customer journey.
Develop recommendations and business cases for onsite UX and technology enhancements.