Digital Content Strategist

University of Colorado System; Colorado Springs (CO); Hybrid; USD 56,000 - 65,000; Full time

Benefits offered by this job

22 vacation days

10 sick days

Paid parental leave

13 holidays

Job summary

The Digital Content Strategist at the University Communications & Marketing for the University of Colorado Colorado Springs (UCCS) will shape and execute the digital content strategy for uccs.edu and related platforms. You will monitor performance, develop audience-centered content, and support enrollment goals.

Collaborating with multiple teams, you will ensure brand voice consistency, drive engagement, and translate insights into actionable recommendations that enhance user experience and

Qualifications

• Bachelor's Degree from an accredited college or university is required.
• Moderate experience as a designer, multimedia designer including higher education content creation.
• Submitting portfolios encouraged when applying and will be required upon phone interview.

Responsibilities

• Develop and implement digital content strategies that align with institutional goals and student enrollment objectives.
• Collaborate with Marketing, Enrollment Management, Web Services, UI/UX, Admissions, Institutional Data, and other campus stakeholders to ensure cohesive messaging.

Skills

Digital content strategy

Content management

Web analytics

Cross-functional collaboration

Education marketing

Education

Bachelor's Degree

Tools

Google Analytics

SEO optimization

Job description

Digital Content Strategist

University Communications & Marketing

Elevate Your Career at UCCS: Innovate, Inspire, and Impact inthe Rockies!

Who We Are

The University of Colorado Colorado Springs (UCCS) is a premier educational institution that prides itself onacademic excellence, research, and community engagement and isactively seeking a Digital Content Strategist to join our team!UCCS is committed to academic excellence, professional development,and fostering an environment that supports innovation and studentsuccess.

At the base of the Rocky Mountains, Colorado Springs is captivated by itsstunning landscapes, making it a paradise for nature lovers. Thiscity is more than its scenery—a mosaic of history, arts, and avibrant tech scene. We invite you to join a community thatcherishes outdoor adventure as much as forward-thinking growth, anexceptional setting for both career and lifestyle.

Salary/Pay Range

$ 55,954 - $65,000 annually .Compensation will be commensurate upon experience andqualifications.This position is Exempt from the Fair LaborStandards Act (FLSA) overtime provisions.

Work Location

On-Site/Hybrid

Benefits at a Glance

At UCCS, our employees are our most valued asset. We're proud tooffer:

• Generous Time Off : Enjoy 22 vacation days, 10 sick days, paidparental leave, 13 recognized holidays, and provisions forbereavement, jury duty, and FAMLI Leave.
• Robust Health Coverage : Our comprehensive medical plans coverpreventative care at no cost, including a yearly mental healthvisit. Plus, benefit from affordable dental, vision plans, andcompetitive prescription drug prices.
• Financial & Retirement Benefits : Take advantage of ourhealth savings, flexible spending accounts, and life and disabilityinsurance. Plan for your future with our retirement options.
• Further Your Education : Avail twelve (12) waived credits peracademic year for courses at any CU campus. We invest in youreducational and professional growth.
• Wellness & More : From wellness programs aimed at achievingyour best self to various additional benefits through CU Advantage,we prioritize well-being and holistic development.
• Want to know your total compensation? Use our calculator to get thecomplete picture!

Summary

The Digital Content Strategist plays a key role inshaping and executing the digital content strategy for UCCS'flagship website, uccs.edu and other supporting platforms andchannels. In this position you will:

• Monitor content performance metrics and use data to guidedecision-making.
• Develop audience-centered, digital-first content that enhancesthe user experience.
• Support student enrollment goals through strategic contentcreation.
• Ensure all content reflects and strengthens the institution'sbrand voice.
• Collaborate with cross-functional teams to deliver engaging,high-value content.
• Drive user engagement, conversion, and long-term audiencegrowth.
• Analyze web analytics and user insights to identifyopportunities for improvement.
• Optimize content performance through continuous testing andrefinement.
• Translate data and user behavior trends into actionablestrategic recommendations.
• Contribute to marketing strategy as a key member of themarketing team.
• Establish and maintain content governance standards and bestpractices.
• Promote brand consistency across digital channels and contentplatforms.
• Enhance the customer experience through effective contentstrategy and management.
• Foster a culture of innovation, continuous improvement, anddata-informed decision-making.
• Support the goals and initiatives of the MarketingDirector.

Position Term

This is a one-year full time position within UniversityCommunications & Marketing. The position is intended to providedigital content support for university marketing and communicationspriorities during the one year period. Continuation beyond theone-year is not guaranteed and would be subject to universityneeds, funding, and applicable hiring processes.

Essential Functions

The duties and responsibilities of theposition include, but are not limited to:

(40% Operations Management)

• Deep Digital Content Expertise: Extensive experience developingand executing content strategy, digital marketing initiatives, andhigher education web content that align customer needs withbusiness objectives and drive measurable engagement.
• Strong Leadership & Operational Excellence: Proven abilityto lead people, processes, and cross-functional projects whilecontinuously improving workflows, establishing best practices, andmanaging complex content initiatives from strategy throughexecution.
• Distributed Environment Experience: Demonstrated successworking across teams and decentralized organizations, effectivelynavigating multiple stakeholders, priorities, and compliancerequirements.
• Data-Driven Decision Making: Strong analytical skills withexperience leveraging web analytics, performance metrics, andcustomer insights to identify trends, optimize content strategies,improve user experience, and influence business outcomes.
• Exceptional Communicator & Storyteller: Excellent writtenand verbal communication skills with the ability to createcompelling customer-centric narratives, simplify complex concepts,engage diverse audiences, and clearly articulate business value.Bachelor's degree in digital marketing, Communications, or arelated field required.
• Develop, implement, and continuously improve digital contentstrategies that align with institutional goals, brand standards,customer needs, and student enrollment objectives.
• Manage the full content lifecycle from ideation throughimplementation, ensuring consistency, accessibility, compliancewith legal and regulatory requirements, and adherence to contentgovernance standards.
• Create, optimize, and maintain digital content across web anddigital platforms to enhance user experience, increase engagement,drive traffic, and support lead generation and enrollmentoutcomes.
• Analyze content performance using web analytics, SEO, AEO/GEO,and other digital marketing tools to evaluate effectiveness,identify opportunities, and implement data-informedimprovements.
• Establish and refine content management processes, workflows, and best practices that support operational efficiency, brandconsistency, and long-term content sustainability.
• Monitor emerging trends, technologies, and industry bestpractices in digital marketing, content strategy, searchoptimization, and user experience to enhance content effectivenessand organizational outcomes.

(35% Communication and Collaboration)

• Collaborate with Marketing, Enrollment Management, WebServices, UI/UX teams, Communications, Admissions, InstitutionalData, and other campus stakeholders to ensure cohesive messagingand alignment of content strategies.
• Partner with cross-functional teams to develop customer-centriccontent and digital experiences that support institutionalpriorities and business objectives.
• Serve as a strategic advisor by translating analytics, customerinsights, and performance metrics into actionable recommendationsfor stakeholders and leadership.
• Develop compelling narratives and content that effectivelycommunicate institutional value, engage diverse audiences, andstrengthen the university's brand presence.
• Facilitate communication among decentralized teams andstakeholders to ensure content initiatives are coordinated,compliant, and aligned with organizational goals.

(25% Administrative Tasks)

• Maintain content governance documentation, standards,procedures, and reporting processes to support compliance,consistency, and accountability across digital platforms.
• Prepare and present content performance reports,recommendations, and strategic updates to leadership andstakeholders.
• Coordinate project timelines, priorities, and deliverables forcontent-related initiatives, ensuring projects are completed onschedule and within established guidelines.
• Track key performance indicators (KPIs), user engagementmetrics, and enrollment-related outcomes to support strategicplanning and continuous improvement efforts.
• Participate in professional development activities and maintainknowledge of evolving digital content, marketing accessibility, and higher education industry standards.

Tentative Search Timeline

• Priority will be given to applications submitted by: October11, 2026 .
• Potential interview dates: October 14, 2026 - October 21.2026.
• Potential start date: November 1, 2026.

CU is an Equal Opportunity Employer and complies with allapplicable federal, state, and local laws governingnondiscrimination in employment. We are committed to creating aworkplace where all individuals are treated with respect anddignity, and we encourage individuals from all backgrounds toapply, including protected veterans and individuals withdisabilities.

In accordance with the Equal Pay for Equal Work Act, UCCS does notdiscriminate based on sex in our employment or compensationpractices.

Qualifications :

• Education: Bachelor's Degree from an accredited college oruniversity is required.
• Experience: Must have moderate experience as a designer,multimedia designer including the following
  • Digital content in Higher Education
  • Working with Clients
• Special Qualifications: Submitting Portfolios encouraged whenapplying and will be required upon phone interview.

The University of Colorado Colorado Springs has implemented amisconduct history check program with respect to final candidatesfor specific appointments. The misconduct history check program isintended to allow UCCS to collect and review information about acandidate's conduct at their previous institutions, specificallyconduct related to sexual misconduct, harassment, and/ordiscrimination – before making hiring decisions. All final candidates to these appointments are required to complete anAuthorization to Release Information and provide contactinformation for their previous institutions.