Hybrid Digital Analytics & Marketing Data Analyst

Simons-Michelson-Zieve, Inc. Advertising (SMZ); Troy (MI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

SMZ Advertising Agency in Troy, MI seeks a Digital Analytics & Marketing Data Analyst to support end-to-end digital media analytics in a hybrid role. You will connect marketing data sources, ensure data quality, build dashboards, and help teams and clients understand performance across channels.

Responsibilities include integrating data feeds from major platforms, transforming data, and analyzing KPIs to guide budget and optimization decisions.

Qualifications

• Bachelor's degree in marketing, analytics, or a related field.
• 3+ years of experience in digital analytics or marketing data roles.
• Experience integrating data from multiple ad platforms.

Responsibilities

• Integrate APIs and data feeds from DV360, Google Ads, Meta, The Trade Desk, Amazon Ads, Basis, and others into a central data visualization platform.
• Lead data transformation, mapping, normalization, and troubleshooting to ensure reliable analytics.
• Analyze KPIs across digital channels and build dashboards to visualize results for stakeholders.

Skills

API integration

Data transformation

Dashboarding

KPI analysis

Communication

Project management

Education

Bachelor's degree in marketing/analytics

Tools

Looker Studio

Tableau

Power BI

TapClicks

Datorama

Salesforce Marketing Intelligence

Excel

Google Sheets

Job description

SMZ Advertising Agency in Troy, MI seeks a Digital Analytics & Marketing Data Analyst to support end-to-end digital media analytics in a hybrid role. You will connect marketing data sources, ensure data quality, build dashboards, and help teams and clients understand performance across channels.

Responsibilities include integrating data feeds from major platforms, transforming data, and analyzing KPIs to guide budget and optimization decisions.