Hybrid Ad Ops & Analytics Specialist

MassMedia Marketing, Advertising, PR; Phoenix (AZ); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation

Annual bonus incentives

Professional development

Healthcare plans

401(k) matching

Paid time off

Job summary

MassMedia Marketing, Advertising, PR, a fast-growing agency with offices in Phoenix and Las Vegas, seeks an Ad Operations Specialist to manage the full lifecycle of digital campaigns, including tagging and reporting.

You will implement advanced conversion tracking, build performance dashboards, and translate data into actionable insights for internal teams and clients, collaborating with media planners and client services. A strong analytical mindset and communication skills are required.

Qualifications

• 2-5 years of experience in ad operations within an agency environment.
• Advanced proficiency in conversion tracking and tag management.
• Hands-on experience with analytics and reporting platforms.
• Familiarity with programmatic platforms is a plus.
• Strong understanding of digital attribution models and data accuracy.
• Excellent communication and organizational skills.

Responsibilities

• Build and maintain advanced conversion tracking across platforms using GTM, Google Ads, Meta Pixel, and other tagging solutions.
• Implement and audit event-based tracking and audience pixels for data accuracy.
• Troubleshoot tracking issues with debugging tools and platform diagnostics.
• Support first-party data strategies and CRM integration with ad platforms.
• Develop dashboards and recurring reports using Looker Studio, Tableau, or similar tools.
• Analyze key metrics: conversions, ROAS, CPA, CTR, viewability, attribution.
• Collaborate with media planners, client services, and cross-functional teams.
• Maintain documentation of campaign specs and tracking setups.
• Stay current on platform updates and industry trends.

Skills

Conversion tracking

Tag management

Data analytics

Reporting

Client communication

Organization

Education

Bachelor’s degree in marketing

Tools

Google Tag Manager

Google Ads

Meta Pixel/Conversions API

Google Analytics 4

Looker Studio

Tableau

The Trade Desk

DV360

Job description

MassMedia Marketing, Advertising, PR, a fast-growing agency with offices in Phoenix and Las Vegas, seeks an Ad Operations Specialist to manage the full lifecycle of digital campaigns, including tagging and reporting.

You will implement advanced conversion tracking, build performance dashboards, and translate data into actionable insights for internal teams and clients, collaborating with media planners and client services. A strong analytical mindset and communication skills are required.