Analytics Manager, Media Strategy & Insights

Publicis Groupe Holdings B.V; Detroit (MI); On-site; USD 89,000 - 121,000; Full time

Job summary

Zenith, part of Publicis Groupe, seeks an Analytics Manager to lead data-driven media analytics across client accounts in Detroit. You will mentor Analysts, shape insights, and tell compelling stories that translate data into actionable recommendations.

You’ll collaborate with business planning and activation teams to tie marketing to real-world goals, manage projects, and communicate results to clients and senior stakeholders. Strong SQL and BI skills are essential.

Qualifications

• 3+ years of work experience in media or related field.
• 1+ years in a managerial or supervisory role.
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing/Advertising, etc.).
• Client service experience is preferred.

Responsibilities

• Oversee day-to-day analytics with Analysts and Senior Analysts.
• Present actionable insights and recommendations to clients and partners.
• Support vision for accounts and mentor junior staff.

Skills

Media analytics

Client facing

Data storytelling

SQL

Excel

Power BI

Project management

Communication

Education

Bachelor’s degree in a related field

Tools

Ad Servers

BI Software

Tableau

Power BI

SQL

Job description

Zenith, part of Publicis Groupe, seeks an Analytics Manager to lead data-driven media analytics across client accounts in Detroit. You will mentor Analysts, shape insights, and tell compelling stories that translate data into actionable recommendations.

You’ll collaborate with business planning and activation teams to tie marketing to real-world goals, manage projects, and communicate results to clients and senior stakeholders. Strong SQL and BI skills are essential.