Senior Analytics Lead — Data-Driven Marketing Insights

Publicis Groupe ANZ; Detroit (MI); On-site; USD 80,000 - 82,000; Full time

Benefits offered by this job

Medical coverage

401K

Flexible time off

Job summary

A leading media agency in Detroit is seeking a Senior Analyst to drive data strategies and optimize campaigns. The role involves collaborating with Analysts and Managers to achieve business goals through analytics. Candidates should have experience in media analytics, strong storytelling skills, and a Bachelor's Degree in a related field. Competitive compensation and inclusive benefits are offered.

Qualifications

• 1+ years of relevant experience in media analytics.
• Strong communication skills for complex ideas.
• Experience with relational databases.

Responsibilities

• Work closely with Analysts on deliverables.
• Build compelling stories from data.
• Formulate vision for accounts with Managers.

Skills

Media analytics

Data storytelling

Critical thinking

Project management

SQL knowledge

Education

Bachelor’s Degree in a related field

Tools

Microsoft Office

Google Analytics

Ad verification tools

Job description

A leading media agency in Detroit is seeking a Senior Analyst to drive data strategies and optimize campaigns. The role involves collaborating with Analysts and Managers to achieve business goals through analytics. Candidates should have experience in media analytics, strong storytelling skills, and a Bachelor's Degree in a related field. Competitive compensation and inclusive benefits are offered.