Hybrid Digital Activation Associate – Travel Media

Interpublic; New York (NY); Hybrid; USD 41.000 - 50.000; Vollzeit

Zusammenfassung

Interpublic's OMD agency seeks an Associate, Digital Activation to support travel brands in planning, executing, and optimizing campaigns across paid social, search, programmatic, and ecommerce. The hybrid role is based in New York or Los Angeles, requiring collaboration with cross-functional teams and client partners.

You'll monitor performance, analyze data, and leverage audience insights to drive improvements, while gaining hands-on exposure to tools and measurement frameworks in a fast-paced

Qualifikationen

• Bachelor’s degree in Advertising, Marketing, Communications or related field.
• Knowledge of advertising, marketing and media principles.
• Proficiency with Office Suite.

Aufgaben

• Assist in the execution and management of digital media campaigns across multiple channels.
• Analyze campaign performance and help identify opportunities to improve engagement, efficiency, and overall results.
• Monitor media performance to ensure objectives are met and optimize throughout the lifecycle.
• Support audience targeting, bidding strategies, budget management, and media optimization.
• Collaborate with internal teams to ensure campaigns meet client objectives.

Kenntnisse

Advertising principles

Digital media planning

Excellent written and oral comms

Ausbildung

Bachelor’s degree in Advertising/Marketing/Communications or related field

Tools

MRI

Mendelsohn AdRelevance

ComScore

Adviews

Jobbeschreibung

Interpublic's OMD agency seeks an Associate, Digital Activation to support travel brands in planning, executing, and optimizing campaigns across paid social, search, programmatic, and ecommerce. The hybrid role is based in New York or Los Angeles, requiring collaboration with cross-functional teams and client partners.

You'll monitor performance, analyze data, and leverage audience insights to drive improvements, while gaining hands-on exposure to tools and measurement frameworks in a fast-paced