Associate, Digital Activation - Travel

Interpublic; New York (NY); Hybrid; USD 41,000 - 50,000; Full time

Job summary

Interpublic's OMD agency seeks an Associate, Digital Activation to support travel brands in planning, executing, and optimizing campaigns across paid social, search, programmatic, and ecommerce. The hybrid role is based in New York or Los Angeles, requiring collaboration with cross-functional teams and client partners.

You'll monitor performance, analyze data, and leverage audience insights to drive improvements, while gaining hands-on exposure to tools and measurement frameworks in a fast-paced

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications or related field.
• Knowledge of advertising, marketing and media principles.
• Proficiency with Office Suite.

Responsibilities

• Assist in the execution and management of digital media campaigns across multiple channels.
• Analyze campaign performance and help identify opportunities to improve engagement, efficiency, and overall results.
• Monitor media performance to ensure objectives are met and optimize throughout the lifecycle.
• Support audience targeting, bidding strategies, budget management, and media optimization.
• Collaborate with internal teams to ensure campaigns meet client objectives.

Skills

Advertising principles

Digital media planning

Excellent written and oral comms

Education

Bachelor’s degree in Advertising/Marketing/Communications or related field

Tools

MRI

Mendelsohn AdRelevance

ComScore

Adviews

Job description

## Associate, Digital Activation - TravelApply: Hybrid: New York, New York, United States of America: Los Angeles, California, United States of America: Full time: Posted Today: R16716**Agency:**Omd **Job Function:**Media **Job Subfunction:**Performance Media**Job Description:****Overview:**As the Associate Digital Activation, you’ll support well-known travel and tourism brands, assisting in the planning, execution, and optimization of digital media campaigns across paid social, search, programmatic, and other digital channels. It's an opportunity to gain hands-on experience managing campaigns, analyzing performance, and contributing to integrated media strategies.**What You'll Do**You'll support the planning, execution, and optimization of digital media campaigns for leading travel and tourism brands while gaining hands-on experience across a variety of channels, including Paid Search, Paid Social, Programmatic, and E-commerce.Working closely with experienced team members, you'll help bring media strategies to life by monitoring campaign performance, analyzing data, and identifying opportunities to improve results. You'll learn how to use audience insights, performance metrics, and marketplace trends to make informed recommendations and optimize campaigns in real time.**In this role, you'll:*** Assist in the execution and management of digital media campaigns across multiple channels.* Analyze campaign performance and help identify opportunities to improve engagement, efficiency, and overall results.* Monitor media performance to ensure campaign objectives and strategies are being met and optimize throughout the campaign lifecycle.* Support audience targeting, bidding strategies, budget management, and media optimization efforts.* Leverage performance data and consumer insights to inform recommendations and campaign decisions.* Partner with internal research teams to ensure key measurement tools and success metrics, including brand tracking, are in place.* Maintain budget control, develop media schedules, and monitor campaign pacing and media buys.* Utilize third-party research tools to identify target audiences and understand media consumption behaviors.* Provide ongoing updates to supervisors and client teams on active projects and campaign performance.* Support client communications and respond to requests related to plan changes, budget adjustments, and marketplace insights.* Collaborate with cross-functional teams to ensure campaigns are delivered smoothly and aligned with client objectives.* Gain exposure to the tools, platforms, and strategies used to drive measurable business outcomes in today's digital media landscape.**What you’ll need:*** Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field* Knowledge of the principles of advertising, marketing, and media* Proficiency with Office Suite* Proficiency with media tools (i.e., MRI, Mendelsohn AdRelevance, ComScore, Adviews, etc.)* Excellent written and oral communication skills #LI-NR1$45,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.*