Associate, Digital Activation — Performance Media

Adelphi Group; Los Angeles (CA); On-site; USD 41,000 - 50,000; Full time

Job summary

Omnicom's Omd agency in Los Angeles is seeking an Associate Digital Activation to support planning, execution, and optimization of digital media campaigns across Paid Search, Paid Social, Programmatic, and E-commerce.

You'll work with senior team members to analyze performance, adjust bidding and budgets, and generate actionable insights for travel and tourism brands. This hands-on role offers exposure to tools and platforms used to drive measurable business outcomes.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications or related field.
• Knowledge of advertising, marketing, and media principles.
• Proficiency with Office Suite.
• Proficiency with media tools (MRI, Mendelsohn AdRelevance, ComScore, Adviews, etc.)
• Excellent written and oral communication skills.

Responsibilities

• Assist in the planning, execution, and optimization of digital media campaigns across multiple channels.
• Analyze campaign performance and identify opportunities to improve engagement and efficiency.
• Monitor campaign objectives and optimize throughout the lifecycle.
• Support audience targeting, bidding strategies, budgets, and media optimization.
• Leverage performance data and consumer insights to inform recommendations and campaign decisions.
• Partner with internal research teams to ensure measurement tools and success metrics are in place.
• Maintain budget control, develop media schedules, and monitor pacing and media buys.
• Utilize third‑party research tools to identify target audiences and understand media consumption behaviors.
• Provide ongoing updates to supervisors and client teams on active projects and performance.
• Support client communications and respond to plan changes and marketplace insights.
• Collaborate with cross‑functional teams to align campaigns with client objectives.

Skills

Advertising principles

Office Suite

Media tools

Communications skills

Education

Bachelor’s degree (Advertising/Marketing/Comms)

Tools

MRI

Mendelsohn AdRelevance

ComScore

Adviews

Job description

Omnicom's Omd agency in Los Angeles is seeking an Associate Digital Activation to support planning, execution, and optimization of digital media campaigns across Paid Search, Paid Social, Programmatic, and E-commerce.

You'll work with senior team members to analyze performance, adjust bidding and budgets, and generate actionable insights for travel and tourism brands. This hands-on role offers exposure to tools and platforms used to drive measurable business outcomes.