Associate, Digital Activation - Travel

OMD; Los Angeles (CA); On-site; USD 41,000 - 50,000; Full time

Job summary

Omnicom’s Associate Digital Activation role supports travel and tourism brands by planning, executing, and optimizing digital media campaigns across paid social, search, programmatic and other channels. It offers hands-on experience in managing campaigns, analyzing performance, and contributing to integrated media strategies.

You will gain hands-on experience across Paid Search, Paid Social, Programmatic, and E-commerce while coordinating with internal teams, refining targeting, budgeting, and

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications or related field.
• Knowledge of advertising, marketing, and media principles.
• Excellent written and oral communication skills.

Responsibilities

• Assist in planning, execution, and optimization of digital media campaigns across multiple channels.
• Analyze campaign performance and identify opportunities to improve engagement and efficiency.
• Monitor media performance and optimize throughout the campaign lifecycle.
• Support audience targeting, bidding strategies, budget management, and media optimization.
• Use performance data and insights to inform recommendations and decisions.
• Collaborate with internal teams to ensure measurements and tracking are in place.

Skills

Advertising knowledge

Communication skills

Education

Bachelor's degree in Advertising/Marketing/Communications

Tools

MRI

Mendelsohn AdRelevance

ComScore

Adviews

Job description

Job Description

As the Associate Digital Activation, you’ll support well-known travel and tourism brands, assisting in the planning, execution, and optimization of digital media campaigns across paid social, search, programmatic, and other digital channels. It's an opportunity to gain hands-on experience managing campaigns, analyzing performance, and contributing to integrated media strategies.

Agency

Omd

Job Function

Media

Job Subfunction

Performance Media

Job Description

As the Associate Digital Activation, you’ll support well-known travel and tourism brands, assisting in the planning, execution, and optimization of digital media campaigns across paid social, search, programmatic, and other digital channels. It's an opportunity to gain hands-on experience managing campaigns, analyzing performance, and contributing to integrated media strategies.

What You'll Do

You’ll support the planning, execution, and optimization of digital media campaigns for leading travel and tourism brands while gaining hands-on experience across a variety of channels, including Paid Search, Paid Social, Programmatic, and E-commerce.

In This Role, You'll

• Assist in the execution and management of digital media campaigns across multiple channels.
• Analyze campaign performance and help identify opportunities to improve engagement, efficiency, and overall results.
• Monitor media performance to ensure campaign objectives and strategies are being met and optimize throughout the campaign lifecycle.
• Support audience targeting, bidding strategies, budget management, and media optimization efforts.
• Leverage performance data and consumer insights to inform recommendations and campaign decisions.
• Partner with internal research teams to ensure key measurement tools and success metrics, including brand tracking, are in place.
• Maintain budget control, develop media schedules, and monitor campaign pacing and media buys.
• Utilize third-party research tools to identify target audiences and understand media consumption behaviors.
• Provide ongoing updates to supervisors and client teams on active projects and campaign performance.
• Support client communications and respond to requests related to plan changes, budget adjustments, and marketplace insights.
• Collaborate with cross-functional teams to ensure campaigns are delivered smoothly and aligned with client objectives.
• Gain exposure to the tools, platforms, and strategies used to drive measurable business outcomes in today's digital media landscape.

What You’ll Need

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field
• Knowledge of the principles of advertising, marketing, and media
• Proficiency with Office Suite
• Proficiency with media tools (i.e., MRI, Mendelsohn AdRelevance, ComScore, Adviews, etc.)
• Excellent written and oral communication skills

$45,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F., $45,000