Associate, Digital Activation - Travel

OMD; New York (NY); On-site; USD 41,000 - 50,000; Full time

Job summary

OMD in New York is seeking an Associate Digital Activation to support planning, execution and optimization of digital media campaigns across paid social, search, programmatic, and other channels.

You will gain hands-on experience managing campaigns, analyzing performance, and contributing to integrated media strategies while collaborating with cross-functional teams.

Qualifications

• Bachelor's degree or higher in advertising, marketing, communications or related field.
• Solid understanding of advertising, marketing and media principles.
• Proficient with Microsoft Office suite.
• Experience with media measurement tools (MRI, AdRelevance, ComScore, AdViews).
• Strong written and verbal communication skills.

Responsibilities

• Support planning, execution and optimization of digital media campaigns across multiple channels.
• Analyze campaign performance and identify opportunities to improve engagement and efficiency.
• Monitor campaign progress to meet objectives and optimize throughout lifecycle.
• Assist with audience targeting, bidding strategies, budgets and media optimization.
• Leverage data and insights to inform campaign decisions and recommendations.
• Collaborate with research teams to ensure measurement tools and brand tracking are in place.
• Maintain budgets, develop media schedules and monitor pacing.
• Use third-party tools to identify audiences and media consumption behaviors.
• Provide updates to supervisors and client teams on active projects and performance.
• Support client communications regarding plan changes, budgets, and insights.

Skills

Advertising & Media Knowledge

Office Suite Proficiency

Education

Bachelor's degree in Advertising/Marketing/Communications

Tools

MRI

Mendelsohn AdRelevance

ComScore

AdViews

Job description

Job Description

As the Associate Digital Activation, you’ll support well-known travel and tourism brands, assisting in the planning, execution, and optimization of digital media campaigns across paid social, search, programmatic, and other digital channels. It's an opportunity to gain hands-on experience managing campaigns, analyzing performance, and contributing to integrated media strategies.

Agency

Omd

Job Function

Media

Job Subfunction

Performance Media

Job Description

As the Associate Digital Activation, you’ll support well-known travel and tourism brands, assisting in the planning, execution, and optimization of digital media campaigns across paid social, search, programmatic, and other digital channels. It's an opportunity to gain hands-on experience managing campaigns, analyzing performance, and contributing to integrated media strategies.

What You'll Do

You’ll support the planning, execution, and optimization of digital media campaigns for leading travel and tourism brands while gaining hands-on experience across a variety of channels, including Paid Search, Paid Social, Programmatic, and E-commerce.

In This Role, You'll

• Assist in the execution and management of digital media campaigns across multiple channels.
• Analyze campaign performance and help identify opportunities to improve engagement, efficiency, and overall results.
• Monitor media performance to ensure campaign objectives and strategies are being met and optimize throughout the campaign lifecycle.
• Support audience targeting, bidding strategies, budget management, and media optimization efforts.
• Leverage performance data and consumer insights to inform recommendations and campaign decisions.
• Partner with internal research teams to ensure key measurement tools and success metrics, including brand tracking, are in place.
• Maintain budget control, develop media schedules, and monitor campaign pacing and media buys.
• Utilize third-party research tools to identify target audiences and understand media consumption behaviors.
• Provide ongoing updates to supervisors and client teams on active projects and campaign performance.
• Support client communications and respond to requests related to plan changes, budget adjustments, and marketplace insights.
• Collaborate with cross-functional teams to ensure campaigns are delivered smoothly and aligned with client objectives.
• Gain exposure to the tools, platforms, and strategies used to drive measurable business outcomes in today's digital media landscape.

What You’ll Need

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field
• Knowledge of the principles of advertising, marketing, and media
• Proficiency with Office Suite
• Proficiency with media tools (i.e., MRI, Mendelsohn AdRelevance, ComScore, Adviews, etc.)
• Excellent written and oral communication skills

$45,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F., $45,000