Hybrid Webinar & Demand Gen Strategist

Syndigo; Chicago (IL); Hybrid; USD 68,000 - 74,000; Full time

Benefits offered by this job

Health insurance

PTO and volunteer time off

Short-term disability

Long-term disability

Parental and adoption leave

401(k)

Tuition reimbursement

Job summary

Syndigo is seeking a Webinar & Demand Generation Specialist to plan, coordinate, and report on integrated marketing programs that drive awareness, pipeline, and revenue growth. You will own webinar strategy and manage social media to increase engagement and qualified leads.

In this hybrid role based in Chicago, you’ll collaborate with content, creative, product marketing, and sales to execute multi-channel campaigns across email, webinars, social, paid media, and SEO.

Qualifications

• 3+ years in demand generation or B2B marketing.
• Experience across multi-channel campaigns including email, webinars, social.
• Strong webinar program management: strategy, platform admin, promotion, reporting.
• Experience managing corporate social channels and content calendars.
• Familiarity with Marketo and Salesforce.
• Knowledge of demand generation, lead nurturing, and funnel best practices.
• Strong project management, organizational, and communication skills; experience with Asana or Wrike.
• Ability to analyze campaign performance and translate data into recommendations.
• Experience collaborating across marketing, sales, product, executives in a fast-paced environment.
• B2B SaaS tech and ecommerce experience preferred.

Responsibilities

• Develop, coordinate, and execute integrated demand generation campaigns that support pipeline and revenue objectives.
• Partner with internal stakeholders and external vendors to launch campaigns across multiple marketing channels.
• Lead webinar strategy, planning, promotion, execution, and post-event follow-up to drive audience engagement and lead generation.
• Manage webinar logistics, speaker coordination, registration campaigns, audience communications, and performance reporting.
• Own day-to-day social media channel management and employee social media engagement strategies, including content scheduling, publishing, and performance optimization.
• Collaborate with content, creative, product marketing, and sales teams to develop campaign assets and messaging.
• Execute email marketing campaigns, nurture programs, and audience segmentation initiatives.
• Leverage digital marketing programs including paid media, content syndication, SEO, and website promotions.
• Monitor campaign performance and provide reporting on key metrics, lead generation, engagement, pipeline contribution, and ROI.
• Maintain marketing calendars, campaign documentation, and project timelines to ensure on-time execution.
• Identify opportunities to improve campaign effectiveness through testing, optimization, and marketing best practices.

Skills

Demand generation

Digital marketing

Campaign management

Social media management

Webinar program management

Tools

Marketo

Salesforce

Asana

Wrike

Job description

Syndigo is seeking a Webinar & Demand Generation Specialist to plan, coordinate, and report on integrated marketing programs that drive awareness, pipeline, and revenue growth. You will own webinar strategy and manage social media to increase engagement and qualified leads.

In this hybrid role based in Chicago, you’ll collaborate with content, creative, product marketing, and sales to execute multi-channel campaigns across email, webinars, social, paid media, and SEO.