Hybrid Demand Gen & Performance Marketing Strategist

001 The Northern Trust Company; Chicago (IL); Hybrid; USD 115,000 - 195,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

The Northern Trust Company in Chicago seeks a Strategist, Demand Generation & Performance Marketing to design and execute data-driven marketing programs using Marketo, Salesforce, and connected platforms. You will build, launch, and optimize multi-channel campaigns, nurture journeys, lead management, and reporting to improve engagement and business outcomes.

The ideal candidate combines strategic thinking with hands-on execution, strong data discipline, and a track record in performance

Qualifications

• Requires 5 - 8 years of working knowledge and experience in performance marketing, marketing automation and/or demand generation.
• Hands-on experience using Marketo to build, test, deploy and optimize multi-channel programs (email, landing pages, forms, events, nurture).
• Experience with Salesforce Sales Cloud or Salesforce Financial Services Cloud and Microsoft Dynamics including campaign structure, lead and contact management, reporting and sales handoff processes.
• Strong data management skills including data quality review, field mapping, normalization, deduplication, consent management and governance.

Responsibilities

• Develop and implement demand generation strategies and campaigns for Asset Management and Asset Servicing using Marketo, Salesforce CRM, Salesforce Campaigns, Microsoft Dynamics and connected marketing technologies.
• Collaborate with cross-functional internal teams to increase brand awareness, develop customer relationships, and drive revenue.
• Develop and maintain automated nurture, onboarding, engagement, re-engagement and retention journeys across prospect and client lifecycle stages.
• Implement and maintain lead management processes including acquisition, source tracking, scoring, qualification, routing, recycling and handoff to sales.
• Maintain reusable program templates, tokens, forms, landing pages, smart campaigns and operational workflows.

Skills

Performance marketing

Marketo

Salesforce CRM

Marketing automation

Analytics

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce CRM

Microsoft Dynamics

Job description

The Northern Trust Company in Chicago seeks a Strategist, Demand Generation & Performance Marketing to design and execute data-driven marketing programs using Marketo, Salesforce, and connected platforms. You will build, launch, and optimize multi-channel campaigns, nurture journeys, lead management, and reporting to improve engagement and business outcomes.

The ideal candidate combines strategic thinking with hands-on execution, strong data discipline, and a track record in performance