Senior Marketing Strategist: Demand Gen & Media

Horizon Media; New York (NY); Hybrid; USD 149,000 - 192,000; Full time

Job summary

Horizon Media seeks a Senior Marketing Specialist to drive demand-generation campaigns across paid social, search, and display. You will partner with clients and internal teams to build, deploy, and optimize plans that generate qualified demand and support long-term brand growth.

The role requires strong analytics, collaboration, and the ability to manage external agencies and budgets in a fast-paced environment. Hybrid work arrangement with some travel may be expected.

Qualifications

• A bachelor's degree with strong academic performance in a related field.
• 10+ years professional experience in a relevant field.
• Hands-on familiarity with paid search, social media and digital display planning, strategy, and execution.
• A deep understanding of marketing analytics, reporting, tools, and platforms.
• Experience managing large-scale media campaigns and budgets.
• Experience with landing page tools such as Instapage or WordPress is a plus.

Responsibilities

• Lead execution and optimization of integrated media campaigns across channels.
• Partner with Marketing Manager/Director to build plans and drive results.
• Manage external agencies and internal stakeholders.
• Plan, deploy, and measure marketing activities to advance business objectives.
• Monitor budget and report performance to clients.

Skills

Paid search

Paid social

Digital display

Marketing analytics

Project management

Leadership

Communication

Education

Bachelor's degree in a related field

Tools

Instapage

WordPress

Job description

Horizon Media seeks a Senior Marketing Specialist to drive demand-generation campaigns across paid social, search, and display. You will partner with clients and internal teams to build, deploy, and optimize plans that generate qualified demand and support long-term brand growth.

The role requires strong analytics, collaboration, and the ability to manage external agencies and budgets in a fast-paced environment. Hybrid work arrangement with some travel may be expected.