Demand Gen & Performance Marketing Strategist

Northern Trust; Chicago (IL); Hybrid; USD 115,000 - 195,000; Full time

Benefits offered by this job

401k and pension

Medical, dental, vision

Paid time off

Parental leave

Discretionary bonus program

Job summary

Northern Trust is seeking a Strategist, Demand Generation & Performance Marketing/Digital Marketing to lead demand generation for Asset Management and Asset Servicing. You will execute multi-channel programs using Marketo, Salesforce, and Dynamics, and partner with sales, product, and content teams to boost brand awareness and revenue.

The role requires strong data skills, campaign measurement, and governance with a focus on continuous optimization across the customer lifecycle.

Qualifications

• 5-8 years of working knowledge and experience in performance marketing and/or demand generation.
• Experience using Marketo to build, test, deploy and optimize multi-channel programs.
• Experience with Salesforce Sales Cloud or Salesforce Financial Services Cloud and Microsoft Dynamics.

Responsibilities

• Develop and implement demand generation strategies and campaigns for Asset Management and Asset Servicing using Marketo, Salesforce CRM, Salesforce Campaigns and connected marketing technologies.
• Collaborate cross-functionally to increase brand awareness, develop customer relationships and drive revenue.
• Maintain automated nurture, onboarding, engagement, re-engagement and retention journeys across prospect and client lifecycle stages.

Skills

Performance marketing

Marketing automation

Demand generation

CRM & data analysis

Education

Bachelor’s degree in Marketing or related field

Tools

Marketo

Salesforce Sales Cloud

Microsoft Dynamics

Job description

Northern Trust is seeking a Strategist, Demand Generation & Performance Marketing/Digital Marketing to lead demand generation for Asset Management and Asset Servicing. You will execute multi-channel programs using Marketo, Salesforce, and Dynamics, and partner with sales, product, and content teams to boost brand awareness and revenue.

The role requires strong data skills, campaign measurement, and governance with a focus on continuous optimization across the customer lifecycle.