Hybrid Demand Gen Architect for Growth

Socket.dev; Minneapolis (MN); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Hybrid work environment

Downtown Minneapolis office access

Medical, dental, and voluntaryBenefits

Job summary

Yardstik is seeking a demand marketer to architect programs that bring the right companies to our platform. You’ll own signal generation, email campaigns, landing pages, testing, and measurement to turn trust into pipeline.

You will set up a real-time signal engine, build nurture flows, and ensure fast handoffs to the sales team. The role emphasizes rapid iteration, strong writing, and collaboration across teams in a hybrid Minneapolis environment.

Qualifications

• 3+ years doing demand gen or growth marketing on a team, building programs that scale.
• Strong HubSpot and Salesforce skills; able to design workflows, scoring, and routing.
• A good writer who can take a campaign from idea to sent.
• Experience with intent tools like Clay, 6sense, ZoomInfo, or Apollo.
• Willingness to move fast, test often, and own what you build.

Responsibilities

• Set up and run signal engine: intent data, website activity, LinkedIn activity, and partner activity to trigger reps the same day.
• Build and run email campaigns: nurture, re-engagement, partner segments, and sequences supporting sales.
• Own sending infrastructure: domains, inboxes, warm-up, deliverability.
• Own landing pages and conversion testing to improve funnel performance.
• Ensure inbound leads reach the right rep quickly.
• Run multi-channel campaigns, measure output, and report results clearly.

Skills

Demand generation

Growth marketing

HubSpot proficiency

Salesforce proficiency

Email marketing

Tools

HubSpot

Salesforce

Clay

6sense

ZoomInfo

Apollo

Job description

Yardstik is seeking a demand marketer to architect programs that bring the right companies to our platform. You’ll own signal generation, email campaigns, landing pages, testing, and measurement to turn trust into pipeline.

You will set up a real-time signal engine, build nurture flows, and ensure fast handoffs to the sales team. The role emphasizes rapid iteration, strong writing, and collaboration across teams in a hybrid Minneapolis environment.