Demand Generation Manager

Valid8 Financial, Inc.; Minneapolis (MN); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work environment

Medical, dental, and voluntary benefits

Unlimited PTO

Competitive compensation

Job summary

Yardstik is seeking a demand marketer to build programs that bring the right companies to Yardstik. You’ll own signals like intent data, website activity, and partner signals, turning trust into pipeline for our sales team.

You’ll run email campaigns, landing pages, and testing, own the sending infrastructure, and measure performance across channels so results are clear and actionable across the team.

Qualifications

• 3+ years doing demand gen or growth work on a marketing team.
• Strong writing ability and campaign execution skills.
• Familiarity with HubSpot and Salesforce workflows, scoring, and routing.

Responsibilities

• Set up and manage signal engine: intent data, website activity, partner activity, triggers for sales.
• Build and run email campaigns: nurture, re-engagement, and sequences.
• Own sending infra: domains, warm-up, deliverability; manage landing pages and testing.
• Ensure fast routing of inbound leads to the right rep; run multi-channel campaigns and report results clearly.

Skills

Campaign management

Writing

Email marketing

Tools

HubSpot

Salesforce

Clay

6sense

ZoomInfo

Apollo

Job description

We're looking for a demand marketer to build the programs that bring more of the right companies to Yardstik.

Account signals and intent tracking, email campaigns, landing pages, testing, and measurement. We've built real trust in this market. This role turns that trust into pipeline.

Why Yardstik

Yardstik is growing fast because we built the Human Trust Platform for a market facing real, growing risks. Thousands of companies use it to know who they're hiring and to keep trusting them long after day one. Behind those companies are millions of workers trying to get hired, get paid, and stay safe on the job. When this works, good candidates move faster and the ones who shouldn't be there don't get through.

Plenty of fast-growing companies work on things nobody will remember. Plenty of meaningful companies move too slowly to feel like anything is happening. But Yardstik is growing fast and the work has a meaningful impact for real people. That's why we work hard every day. And you can be part of it.

We've been a Best Place to Work 6 years running, and first in our category the last 2. This year we added Top Workplaces and the Inc. 5000 to the list. We look for people who are hungry, humble, and smart, and who would rather build something this month than plan something for next year.

If you want to do the best work of your career next to people who will match your effort, this is a good place to do it.

About The Role

This role owns how demand gets created at Yardstik and how it reaches our sales team.

What you'll do:

• Set up and run our signal engine: intent data, website and LinkedIn activity, job changes, and partner activity, turned into triggers our sales team acts on the same day
• Build and run email campaigns: nurture, re-engagement, partner segments, and sequences that support our sales team
• Own the sending infrastructure behind them: domains, inboxes, warm-up, and deliverability
• Own our landing pages and the conversion testing behind them
• Make sure inbound leads reach the right rep quickly
• Run campaigns across our channels, measure what each one produced, and report results clearly enough that anyone can follow them

What success looks like: qualified opportunities created, and a repeatable system for creating more of them.

Who Should Apply

You should apply for this role if:

• You've spent 3+ years doing this work on a demand gen or growth team, and you're ready to be the one who builds it
• You know HubSpot and Salesforce well. You build workflows, scoring, and routing yourself
• You are a good writer who can take a campaign from idea to sent
• You've worked with intent tools like Clay, 6sense, ZoomInfo, or Apollo
• You move fast, test often, and take real ownership of what you build

What We Offer

Working at Yardstik, you’ll get:

• An opportunity to propel your career within a rapidly-growing company
• An incredibly supportive team that knows how to celebrate wins
• Startup speed with real ownership and impact
• Monthly team events and quarterly volunteer opportunities
• Access to our downtown Minneapolis office and amenities
• Hybrid work environment
• Medical, dental, and voluntary benefits
• Competitive compensation
• Unlimited PTO

Yardstik is an Equal Opportunity Employer. We’re committed to building a team based on talent, qualifications, and merit, welcoming all applicants without discrimination.

Are you authorized to work in the United States? Are you authorized to work in the United States?

Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)? Will you now or in the future require sponsorship for employment visa status (e.g. H-1B status)?