Demand Generation Manager

Socket.dev; Minneapolis (MN); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Hybrid work environment

Downtown Minneapolis office access

Medical, dental, and voluntaryBenefits

Job summary

Yardstik is seeking a demand marketer to architect programs that bring the right companies to our platform. You’ll own signal generation, email campaigns, landing pages, testing, and measurement to turn trust into pipeline.

You will set up a real-time signal engine, build nurture flows, and ensure fast handoffs to the sales team. The role emphasizes rapid iteration, strong writing, and collaboration across teams in a hybrid Minneapolis environment.

Qualifications

• 3+ years doing demand gen or growth marketing on a team, building programs that scale.
• Strong HubSpot and Salesforce skills; able to design workflows, scoring, and routing.
• A good writer who can take a campaign from idea to sent.
• Experience with intent tools like Clay, 6sense, ZoomInfo, or Apollo.
• Willingness to move fast, test often, and own what you build.

Responsibilities

• Set up and run signal engine: intent data, website activity, LinkedIn activity, and partner activity to trigger reps the same day.
• Build and run email campaigns: nurture, re-engagement, partner segments, and sequences supporting sales.
• Own sending infrastructure: domains, inboxes, warm-up, deliverability.
• Own landing pages and conversion testing to improve funnel performance.
• Ensure inbound leads reach the right rep quickly.
• Run multi-channel campaigns, measure output, and report results clearly.

Skills

Demand generation

Growth marketing

HubSpot proficiency

Salesforce proficiency

Email marketing

Tools

HubSpot

Salesforce

Clay

6sense

ZoomInfo

Apollo

Job description

We're looking for a demand marketer to build the programs that bring more of the right companies to Yardstik.

Account signals and intent tracking, email campaigns, landing pages, testing, and measurement. We've built real trust in this market. This role turns that trust into pipeline.

Why Yardstik

Yardstik is growing fast because we built the Human Trust Platform for a market facing real, growing risks. Thousands of companies use it to know who they're hiring and to keep trusting them long after day one. Behind those companies are millions of workers trying to get hired, get paid, and stay safe on the job. When this works, good candidates move faster and the ones who shouldn't be there don't get through.

Plenty of fast-growing companies work on things nobody will remember. Plenty of meaningful companies move too slowly to feel like anything is happening. But Yardstik is growing fast and the work has a meaningful impact for real people. That's why we work hard every day. And you can be part of it.

We've been a Best Place to Work 6 years running, and first in our category the last 2. This year we added Top Workplaces and the Inc. 5000 to the list. We look for people who are hungry, humble, and smart, and who would rather build something this month than plan something for next year.

If you want to do the best work of your career next to people who will match your effort, this is a good place to do it.

About The Role

This role owns how demand gets created at Yardstik and how it reaches our sales team.

What you'll do:

• Set up and run our signal engine: intent data, website and LinkedIn activity, job changes, and partner activity, turned into triggers our sales team acts on the same day

• Build and run email campaigns: nurture, re-engagement, partner segments, and sequences that support our sales team

• Own the sending infrastructure behind them: domains, inboxes, warm-up, and deliverability

• Own our landing pages and the conversion testing behind them

• Make sure inbound leads reach the right rep quickly

• Run campaigns across our channels, measure what each one produced, and report results clearly enough that anyone can follow them

What success looks like: qualified opportunities created, and a repeatable system for creating more of them.

Who Should Apply

You should apply for this role if:

• You've spent 3+ years doing this work on a demand gen or growth team, and you're ready to be the one who builds it

• You know HubSpot and Salesforce well. You build workflows, scoring, and routing yourself

• You are a good writer who can take a campaign from idea to sent

• You've worked with intent tools like Clay, 6sense, ZoomInfo, or Apollo

• You move fast, test often, and take real ownership of what you build

What We Offer

Working at Yardstik, you’ll get:

• An opportunity to propel your career within a rapidly-growing company

• An incredibly supportive team that knows how to celebrate wins

• Startup speed with real ownership and impact

• Monthly team events and quarterly volunteer opportunities

• Access to our downtown Minneapolis office and amenities

• Hybrid work environment

• Medical, dental, and voluntary benefits

• Competitive compensation

• Unlimited PTO

Equal Employment Opportunity

Yardstik is an Equal Opportunity Employer. We’re committed to building a team based on talent, qualifications, and merit, welcoming all applicants without discrimination.