Hybrid Data Analyst III – Marketing Insights

AAA Life Insurance Company; Livonia (MI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

AAA Life Insurance Company is seeking a Data Analyst III to transform data into actionable insights for marketing strategies. You will extract, analyze, and visualize data to inform campaigns and decision making.

You will develop automated reports in Python/R/SQL, build Power BI dashboards, conduct A/B tests, and partner with marketing to segment audiences and optimize performance. Strong communication and documentation skills are required to share findings with stakeholders and ensure data

Qualifications

• Bachelor's degree in Statistics, Marketing, Economics, Computer Science, or a related technical field; Master’s is a plus.
• Minimum five years’ experience as a Data Analyst or Marketing Analyst.

Responsibilities

• Lead and develop automated reports and ad hoc analyses to answer marketing questions and drive decisions.
• Use Python, R, and SQL to process large datasets from multiple sources, identifying trends and KPIs.
• Collaborate with marketing teams to interpret data and optimize campaigns and customer segmentation.
• Develop data governance and QA processes.
• Create Power BI dashboards to communicate insights clearly to marketing staff.
• Lead KPI development and monitor marketing initiatives against goals.

Skills

Python

R

SQL

Power BI

Tableau

Marketing analytics

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Job description

AAA Life Insurance Company is seeking a Data Analyst III to transform data into actionable insights for marketing strategies. You will extract, analyze, and visualize data to inform campaigns and decision making.

You will develop automated reports in Python/R/SQL, build Power BI dashboards, conduct A/B tests, and partner with marketing to segment audiences and optimize performance. Strong communication and documentation skills are required to share findings with stakeholders and ensure data