Data Analyst III

AAA Life Insurance Company; Livonia (MI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

AAA Life Insurance Company is seeking a Data Analyst III to transform data into actionable insights for marketing strategies. You will extract, analyze, and visualize data to inform campaigns and decision making.

You will develop automated reports in Python/R/SQL, build Power BI dashboards, conduct A/B tests, and partner with marketing to segment audiences and optimize performance. Strong communication and documentation skills are required to share findings with stakeholders and ensure data

Qualifications

• Bachelor's degree in Statistics, Marketing, Economics, Computer Science, or a related technical field; Master’s is a plus.
• Minimum five years’ experience as a Data Analyst or Marketing Analyst.

Responsibilities

• Lead and develop automated reports and ad hoc analyses to answer marketing questions and drive decisions.
• Use Python, R, and SQL to process large datasets from multiple sources, identifying trends and KPIs.
• Collaborate with marketing teams to interpret data and optimize campaigns and customer segmentation.
• Develop data governance and QA processes.
• Create Power BI dashboards to communicate insights clearly to marketing staff.
• Lead KPI development and monitor marketing initiatives against goals.

Skills

Python

R

SQL

Power BI

Tableau

Marketing analytics

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Job description

Overview

Why AAA Life

AAA Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At AAA Life we have over 1.8 million policies where we take pride in earning the trust of our policyholders who understand our promise to be there for them – and their families – when we’re needed most. By joining the AAA Life team, you are joining a company that genuinely cares about helping each other, with a devotion to protect the lives of those around us. We embrace a diverse, equitable, inclusive culture where all associates can feel a sense of belonging and use their unique talents and perspective to influence, innovate, motivate, and thrive.

How You’ll Work

• Work Solution: Hybrid

Responsibilities

Operating within the core values and operating principals of the organization, the Data Analyst III ensures that AAA Life Insurance makes effective business and operational decisions. As a Data Analyst, you will be at the forefront of transforming data into actionable insights. This role involves extracting, analyzing, and visualizing data to provide valuable recommendations that drive marketing strategies and decision-making.

• Lead & develop automated, easy to understand reports and ad hoc analyses to address specific marketing questions and provide insights to guide decision making.
• Utilize statistical techniques and data analysis tools (i.e., Python, R, SQL) to gather, clean, analyze, and provide recommendations regarding large datasets from various sources, identifying trends, patterns, and key performance metrics.
• Collaborate closely with marketing teams to interpret data and provide actionable insights to optimize marketing campaigns, customer segmentation, and overall strategy.
• Develop and implement data governance and quality assurance processes.
• Create and maintain Power BI reports and dashboards to translate complex data into clear visualizations that marketing staff can easily interpret and use to inform their strategies.
• Lead and develop key performance indicators (KPIs), tracking marketing initiatives against established goals, and providing regular updates to stakeholders.
• Conduct A/B tests and statistical analyses to evaluate the effectiveness of marketing strategies, making data-driven recommendations for improvements.
• Collaborate with marketing teams to segment audiences effectively and personalize marketing approaches based on data-driven insights.
• Maintain clear and organized documentation of data sources, methodologies, and analysis results.
• Mentor junior data analysts regarding best practices in field.

Qualifications

• Bachelor in Statistics, Marketing, Economics, Computer Science, or related technical field. Master’s degree is a plus.
• A minimum of five years’ experience working as a Data Analyst, Marketing Analyst, or similar role.
• Extensive experience in data analysis tools and programming languages (i.e., Python, R, SQL).
• Ability to create and interpret reports and dashboards using Power BI, Tableau, or similar data visualization tools.
• Proficiency with marketing analytics tools and platforms (i.e., Google Analytics, Adobe Analytics).
• Solid understanding of statistical concepts and experience with A/B testing and hypothesis testing.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

AAA Life Insurance Company does not offer immigration sponsorship for this position. This includes visa types such as H-1B, TN, and STEM OPT. Please do not apply if you currently require or may require employer-sponsored immigration support now or in the future.