Hybrid Content Marketing Strategy Leader

Grainger; Lake Forest (IL); Híbrido; USD 123.000 - 205.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision, and life ins.

PTO and holidays

401(k) with company contribution

Employee discounts and tuition support

Parental leave and family benefits

Descripción de la vacante

Grainger’s Lake Forest, IL headquarters is seeking a Sr. Manager, Content Marketing to lead branding content strategy and a cross-functional team.

This hybrid role requires three onsite days weekly and partner collaboration with stakeholders to deliver integrated campaigns that drive customer engagement and business results. You will oversee content planning, governance, and measurement while guiding agencies and internal teams to ensure messaging aligns with Grainger’s objectives and brand

Formación

• Bachelor's degree in Journalism, Business, or Marketing.
• 7+ years experience in Marketing or relevant field.
• Experience developing and leading integrated marketing campaign and content strategies.
• Experience establishing marketing strategy governance, including standards, processes, decision rights, and review practices.
• Knowledge of audience segmentation, personas, customer journeys, content strategy, and channel planning.
• Experience defining campaign objectives and measurement expectations, interpreting performance data, and translating results into optimization or investment recommendations.
• Experience leading and developing marketing professionals accountable for strategy development, execution, measurement, and optimization.
• Experience influencing senior leaders and aligning cross-functional teams and external partners around campaign priorities, strategic recommendations, and execution requirements

Responsabilidades

• Define and lead integrated campaign strategies that connect audience segmentation, personas, content, digital engagement, and channel plans to Grainger’s marketing strategy and business priorities.
• Establish campaign and content strategy governance, including standards, processes, decision rights, and review practices that promote quality and consistency across Marketing teams and channels.
• Lead and develop a team of content strategists accountable for campaign strategy from ideation through execution, measurement, and optimization, ensuring work is grounded in customer needs and Grainger’s business objectives.
• Partner with channel leaders, business stakeholders, and external agencies to align campaign objectives, audience needs, messaging, offers, and channel requirements.
• Ensure campaign strategies and content direction are on brief, aligned with approved messaging and brand standards, informed by subject matter experts, and compliant with Legal, safety, and other applicable requirements.
• Define campaign measurement expectations and partner with Marketing and enterprise analytics teams to evaluate performance, communicate business impact, and guide optimization and investment decisions.
• Translate campaign strategy into clear content and creative direction that enables execution teams to deliver coordinated, customer-relevant experiences across channels.
• Oversee connectivity across campaign portfolios, including coordination between targeted campaigns and Brand Awareness efforts, to create a cohesive customer experience and reduce competing messages.

Conocimientos

Campaign strategy

Content strategy

Channel planning

Team leadership

Measurement & analytics

Stakeholder management

Educación

Bachelor's degree in Journalism, Business, or Marketing

Descripción del empleo

Grainger’s Lake Forest, IL headquarters is seeking a Sr. Manager, Content Marketing to lead branding content strategy and a cross-functional team.

This hybrid role requires three onsite days weekly and partner collaboration with stakeholders to deliver integrated campaigns that drive customer engagement and business results. You will oversee content planning, governance, and measurement while guiding agencies and internal teams to ensure messaging aligns with Grainger’s objectives and brand