Senior Content Strategy Lead – Hybrid, West Hills

ForceBrands; Los Angeles (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

ForceBrands is seeking a Senior Manager, Content Strategy to shape how a leading consumer health and wellness brand tells its story across social, digital, eCommerce, Amazon, and emerging search platforms. This newly created role offers the chance to build an integrated content strategy from the ground up and drive consistency, innovation, and relevance in every consumer touchpoint.

You will partner with Brand Marketing, Creative, Digital, andAgency teams, translate complex product science into

Qualifications

• 8+ years of experience in content strategy or related consumer marketing roles.
• Strong CPG or consumer products background in a large organization.
• Proven ability to develop high-level cross-channel content strategies.
• Experience in health and wellness, supplements, or beauty categories.
• Expertise in social, website, eCommerce, Amazon, and organic content strategy.
• Excellent executive communication and presentation skills.
• Strategic, analytical thinker focused on roadmaps and process improvements.
• Bachelor's degree required; MBA preferred; on-site in West Hills, CA.

Responsibilities

• Develop and lead an integrated content strategy across social, website, eCommerce, Amazon, and other touchpoints.
• Build an annual content roadmap aligned with objectives and brand priorities.
• Translate product science and consumer insights into compelling narratives.
• Strengthen brand visibility across organic search and emerging platforms.
• Collaborate with Brand Marketing, Creative, Digital, eCommerce, and agencies.
• Use analytics to optimize content strategy and inform senior leadership.

Skills

Content strategy

Brand marketing

Integrated marketing

Consumer marketing

CPG experience

Cross-channel content

Executive communication

Analytics

Social media strategy

Ecommerce content

Amazon content

Education

Bachelor's degree

MBA

Job description

ForceBrands is seeking a Senior Manager, Content Strategy to shape how a leading consumer health and wellness brand tells its story across social, digital, eCommerce, Amazon, and emerging search platforms. This newly created role offers the chance to build an integrated content strategy from the ground up and drive consistency, innovation, and relevance in every consumer touchpoint.

You will partner with Brand Marketing, Creative, Digital, andAgency teams, translate complex product science into