Hybrid Content Marketing Manager — AI-Driven Storytelling

International WELL Building Institute (IWBI); New York (NY); Hybrid; USD 90,000 - 112,000; Full time

Benefits offered by this job

Medical, Dental & Vision Coverage

401(k) Retirement Plan with employer-m

Life Insurance

Disability Insurance

Health Spending Account (HSA)

Flexible Spending Account (FSA)

Commuter Benefits

PTO/VTO Days

Parental Leave

Wellness stipend

CitiBike & ClassPass

Ergonomics evaluation

Childcare support

Job summary

IWBI is seeking a Content Marketing Manager in New York to lead the full-funnel content strategy, blending storytelling with data-driven pipelines that fuel the WELL movement. You will own video production, guide AI-enabled content workflows, and partner with sales and education teams to build our pipeline and community.

This hybrid role requires a proven track record in content marketing, strong video skills, and comfort with fast-paced, deadline-driven environments in a collaborative setting

Qualifications

• At least 4 years of experience in content marketing, content strategy, and video production.
• Strong video storyboarding, production, and editing skills.
• AI fluency working with Claude, Gemini, and/or other AI tools.
• An agile, self-driven, results-oriented approach to each project.
• Proven ability to manage competing priorities & timelines in a fast-paced, deadline-driven environment.
• A passion for creating and building.

Responsibilities

• Full-Funnel Content Strategy: Own content strategy from TOFU to conversion, growing the WELL community and pipeline.
• AI-Native Content Creation: Embed AI ideation, production and distribution into the content engine to scale output.
• Video Production & Storytelling: Lead ideation, scripting, filming, and editing of video content for multiple platforms.
• Channel Content Development: Create marquee content and derivative assets for core pillars (guides, tutorials, articles, videos, webinars, case studies).
• Customer & Client Storytelling: Elevate customer stories and case studies to attract new people to the WELL movement.
• Mission & Category Storytelling: Collaborate with IWBI leaders to promote the mission and position IWBI as a global convener.

Skills

Content strategy

Video production

AI fluency

Agile/project management

Prioritization

Content storytelling

Tools

Video editing software

Job description

IWBI is seeking a Content Marketing Manager in New York to lead the full-funnel content strategy, blending storytelling with data-driven pipelines that fuel the WELL movement. You will own video production, guide AI-enabled content workflows, and partner with sales and education teams to build our pipeline and community.

This hybrid role requires a proven track record in content marketing, strong video skills, and comfort with fast-paced, deadline-driven environments in a collaborative setting