Hybrid Brand Strategy Manager - Shape Campaigns & Growth

Wayfair; Boston (MA); Ibrido; USD 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits on day one (Medical, D

2nd.MD virtual medical consultations

GeoBlue travel insurance

Wellbeing support resources

401(k) with company match

Tuition reimbursement

Wayfair employee discount

Descrizione del lavoro

Wayfair Brand Strategy Manager in Boston leads shaping masterbrand strategy and translating consumer insights into positioning, messaging and creative guidance. You will partner across Creative, Media, and Channel Planning to map content, briefs, and campaigns that support Wayfair’s growth and relevance.

This hybrid in-office role requires collaboration with internal teams Monday-Thursday in our Boston HQ and Friday remote.

Competenze

• 6+ years of brand strategy or related experience in consumer-facing brands or agencies.
• Ability to translate consumer insights into brand and campaign strategies.
• Strong understanding of brand positioning, messaging, and integrated marketing.
• Experience partnering with creative teams and agencies; able to evaluate work against objectives.
• Strong skills in consumer research and creative testing; translate findings into recommendations.
• Excellent strategic storytelling and cross-functional influence; operate in ambiguity.

Mansioni

• Shape Wayfair’s masterbrand strategy and positioning.
• Lead brand strategy for campaigns and seasonal initiatives like Outdoor and Holiday.
• Develop briefs, value propositions, messaging frameworks, and creative territories.
• Partner with Creative, Media, and Channel Planning on content mapping.
• Guide creative development and ensure alignment with consumer insights and strategy.
• Lead creative testing and learning with Consumer Insights and research partners.
• Align brand strategy with go-to-market across channels.
• Build messaging frameworks and brand principles for consistency.

Conoscenze

Brand strategy

Consumer insights

Cross-functional leadership

Agency partnership

Creative development

Storytelling

Ambiguity management

Descrizione del lavoro

Wayfair Brand Strategy Manager in Boston leads shaping masterbrand strategy and translating consumer insights into positioning, messaging and creative guidance. You will partner across Creative, Media, and Channel Planning to map content, briefs, and campaigns that support Wayfair’s growth and relevance.

This hybrid in-office role requires collaboration with internal teams Monday-Thursday in our Boston HQ and Friday remote.