Senior Manager, Category Marketing

Wayfair; Boston (MA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health benefits

2nd.MD access

GeoBlue insurance

Wellbeing support

Life & AD&D insurance

401(k) matching

Parental leave reimbursement

Tuition reimbursement

Employee discount

Gym discounts

BenefitHub perks

Donation match

Job summary

Wayfair in Boston is seeking a Senior Manager, Category Marketing to lead marketing strategy for emerging and high-growth categories, aligning with Category GMs and cross-functional teams to drive growth and ROI.

You will manage a team of marketing analysts, develop customer-centric plans across promotions and evergreen initiatives, and build a repeatable playbook to scale nascent categories into core business engines, while balancing commercial goals with strong customer messaging.

Qualifications

• 7-10 years of experience in marketing strategy, category management, general management, or management consulting.
• 3+ years of direct management experience, with a track record of coaching team members and building a collaborative culture.
• Strong stakeholder management and executive presence, with proven ability to influence senior business leaders and navigate competing priorities.
• Commercial and strategic mindset, with experience translating business goals into targeted growth initiatives.
• Analytical fluency, including comfort working with performance dashboards, collaborating with data science partners, and using data tools like SQL to extract insights.
• Adaptability and problem-solving skills, with comfort operating in ambiguous environments and building structure where none exists.

Responsibilities

• Build go-to-market and growth marketing plans for emerging categories in close partnership with Category Management, Consumer Insights, Measurement, Promotions and Channel teams
• Partner directly with Category GMs to align marketing strategies with category growth goals, serving as a strategic partner and trusted check-and-balance to ensure investment goes to the right categories with the right customer messaging at the right time
• Partner with Analytics and Channel teams to build performance visibility, monitor core business metrics, and connect marketing efforts directly to category growth outcomes
• Codify a repeatable Category Growth Playbook that establishes clear criteria for market-readiness, campaign launch, and measurement across new categories
• Present marketing strategy, test agendas, performance learnings, and forward-looking plans at category Quarterly Business Reviews
• Coach and mentor a high-performing team of analysts responsible for operational execution, testing, and performance analysis

Skills

Marketing strategy

Category management

Executive presence

Stakeholder management

Analytical

SQL

Tools

SQL

Job description

This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

About Wayfair Marketing

Wayfair’s Marketing team drives customer growth and brand preference across every stage of the home shopping journey. We combine customer research, data analytics, and channel expertise to build compelling marketing strategies across owned, earned, and paid channels. Working closely with commercial leaders, data scientists, and creative teams, we test new approaches, unlock growth opportunities, and ensure customers find exactly what they need for their homes.

About The Role

As Senior Manager, Category Marketing, you will lead marketing strategy for Wayfair’s emerging and high-growth categories (such as Home Improvement and Bedding). In this role, you will bridge the gap between Category Management leaders (GMs) and cross-functional marketing teams. You will identify high-potential categories, develop customer-centric growth plans (across promotions and evergreen) and build a repeatable playbook to scale nascent categories into core business engines.

You will manage a team of marketing analysts, maintain strong alignment with Category General Managers, and ensure our marketing strategy balances commercial ambitions with clear customer positioning and ROI.

What You'll Do

• Build go-to-market and growth marketing plans for emerging categories in close partnership with Category Management, Consumer Insights, Measurement, Promotions and Channel teams
• Partner directly with Category GMs to align marketing strategies with category growth goals, serving as a strategic partner and trusted check-and-balance to ensure investment goes to the right categories with the right customer messaging at the right time
• Partner with Analytics and Channel teams to build performance visibility, monitor core business metrics, and connect marketing efforts directly to category growth outcomes
• Codify a repeatable Category Growth Playbook that establishes clear criteria for market-readiness, campaign launch, and measurement across new categories
• Present marketing strategy, test agendas, performance learnings, and forward-looking plans at category Quarterly Business Reviews
• Coach and mentor a high-performing team of analysts responsible for operational execution, testing, and performance analysis

What You'll Need

• 7-10 years of experience in marketing strategy, category management, general management, or management consulting
• 3+ years of direct management experience, with a track record of coaching team members and building a collaborative culture
• Strong stakeholder management and executive presence, with proven ability to influence senior business leaders and navigate competing priorities
• Commercial and strategic mindset, with experience translating business goals into targeted growth initiatives
• Analytical fluency, including comfort working with performance dashboards, collaborating with data science partners, and using data tools like SQL to extract insights
• Adaptability and problem-solving skills, with comfort operating in ambiguous environments and building structure where none exists

Benefits & Perks - US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [e-mail].