Senior Product Manager, Marketing Measurement & Attribution

Wayfair; Boston (MA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Wayfair is seeking a senior product management leader based in Boston for hybrid work, with on-site presence on Tuesdays, Wednesdays, and Thursdays.

You will own the vision and roadmap for measurement and attribution platforms, shaping multi-touch attribution, incrementality testing, and related tools, while translating complex marketing questions into scalable product solutions and driving cross-functional impact.

Qualifications

• 7+ years of Product Management experience leading data, analytics, ML, or platform products.

Responsibilities

• Own the vision, strategy, and roadmap for Wayfair’s measurement and attribution platforms.
• Shape capabilities like multi-touch attribution, incrementality testing, media mix modeling, budget and scenario planning tools.
• Translate complex marketing/finance questions into scalable product solutions.
• Partner with ML Science and Engineering to develop and deploy attribution model improvements.
• Define success metrics, evaluation frameworks, and governance for trustworthy measurement products.
• Drive adoption by communicating model outputs, trade-offs, and business implications.

Skills

Product Management

Analytics

Machine Learning

Cross-functional collaboration

Data-driven decision making

Job description

Wayfair is seeking a senior product management leader based in Boston for hybrid work, with on-site presence on Tuesdays, Wednesdays, and Thursdays.

You will own the vision and roadmap for measurement and attribution platforms, shaping multi-touch attribution, incrementality testing, and related tools, while translating complex marketing questions into scalable product solutions and driving cross-functional impact.