Brand Strategy Lead - Insights & Messaging

BBDO Worldwide; Chicago (IL); On-site; USD 55,000 - 85,000; Full time

Job summary

BBDO is seeking a Strategy and Planning professional to understand how channels, consumers, and brands inter-relate, focusing on what to say and how to say it. You will build strategic insights and solutions around client issues, and work with multiple teams on brand messaging and research.

The role emphasizes strong client relationships, cross-functional collaboration, and the ability to translate insights into effective advertising strategy across campaigns.

Qualifications

• 1+ years of relevant experience.
• Specialized skillset in market research and data analysis, ideation and advertising strategy.
• Bachelor’s degree and/or relevant experience required.

Responsibilities

• Understand consumer issues, leverage insights, write briefs and conduct briefings on at least one brand, with minimal supervision
• Foster strong relationships with marketing clients to earn trust and respect
• Identify optimal messaging for each brand, target and market and work with appropriate teams to implement the different phases of strategy
• Manage ethnographic, online, and one-on-one consumer research
• Develop collaborative relationships with Media, Account Management, Analytics, and Creative team members
• Comfortable conducting quantitative and qualitative research, and in using results for both insight and creative development
• Serves as a resource for creative ideas on brand and consumer issues

Skills

Market research

Data analysis

Ideation

Advertising strategy

Education

Bachelor’s degree

Job description

BBDO is seeking a Strategy and Planning professional to understand how channels, consumers, and brands inter-relate, focusing on what to say and how to say it. You will build strategic insights and solutions around client issues, and work with multiple teams on brand messaging and research.

The role emphasizes strong client relationships, cross-functional collaboration, and the ability to translate insights into effective advertising strategy across campaigns.