Hybrid Marketing Manager: Growth & Campaign Leader

AAA Club Alliance; Wilmington (DE); Ibrido; USD 76.000 - 119.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits

Paid time off

Holidays

401K match

Tuition reimbursement

Volunteer time off

AAA Premier Membership

Wellness program

Life Insurance

Short/Long Term Disability

Descrizione del lavoro

AAA Club Alliance is seeking a Marketing Manager to develop integrated membership marketing and go-to-market strategies. You will lead cross-functional campaigns, define messaging to communicate the value of AAA Membership, and drive acquisition and growth across multiple channels.

The role emphasizes leadership, budget management, and collaboration with partners and senior leaders. The position offers a hybrid schedule with 3 days on-site weekly, a comprehensive benefits package, and

Competenze

• Bachelor’s degree in Marketing, Advertising, Business, or related field
• 7+ years’ applicable marketing experience
• 5+ years’ experience with direct marketing, broad-based media, and digital marketing
• Strong understanding of marketing discipline and analytics
• Excellent written and verbal communication skills
• Ability to manage multiple projects and interact with senior management
• Proven budgeting and leadership abilities

Mansioni

• Develop integrated membership marketing, campaigns and GTM strategies to drive acquisition and growth
• Define messaging and promotional strategies to communicate value of AAA Membership
• Lead end-to-end campaign activation across Marketing Centers of Excellence and partners
• Identify opportunities across AAA business lines and partnerships to support growth
• Provide direction and coaching to marketing associates and align priorities with business goals
• Direct acquisition and retention campaigns using awareness and acquisition tactics across channels

Conoscenze

Campaign management

Strategic marketing

Leadership

Data-driven marketing

Cross-functional collaboration

Formazione

Bachelor’s degree in Marketing/Business

Strumenti

Microsoft Office

Excel

PowerPoint

Visio

MAC Quark

Adobe InDesign

Descrizione del lavoro

AAA Club Alliance is seeking a Marketing Manager to develop integrated membership marketing and go-to-market strategies. You will lead cross-functional campaigns, define messaging to communicate the value of AAA Membership, and drive acquisition and growth across multiple channels.

The role emphasizes leadership, budget management, and collaboration with partners and senior leaders. The position offers a hybrid schedule with 3 days on-site weekly, a comprehensive benefits package, and