Senior Associate Brand Manager — Hybrid Growth & Launch

Bel; Chicago (IL); Hybrid; USD 120,000 - 125,000; Full time

Benefits offered by this job

401(k) plan

Medical, dental, and vision

PTO Day 1

Job summary

Bel Brands is seeking a Senior Associate Brand Manager to lead planning, execution and analysis of brand initiatives across channels. You will partner with cross-functional teams including Consumer Insights, Sales, Operations and Finance to shape strategy and drive growth.

Reporting to the Brand Manager, you will manage communications with agencies, lead launch planning and optimization, and translate brand strategy into actionable marketing programs that improve ROI and market share.

Qualifications

• Minimum Bachelor’s degree required
• MBA preferred
• 4+ years of Brand Marketing experience (CPG preferred)

Responsibilities

• Conduct business analyses using data and trends to drive recommendations.
• Lead IMC planning and execution with agency partners.
• Translate brand strategy into channel-specific strategies.
• Lead changes to packaging for base product and promotions.
• Measure marketing program effectiveness with ROI lens and optimize accordingly.
• Lead innovation and launch through stage gate with cross-functional partners.
• Manage day-to-day marketing budget in partnership with Finance.

Skills

Data analysis

Leadership

Teamwork

Strategic thinking

Communication

Mentoring

Education

Bachelor’s degree

MBA preferred

Job description

Bel Brands is seeking a Senior Associate Brand Manager to lead planning, execution and analysis of brand initiatives across channels. You will partner with cross-functional teams including Consumer Insights, Sales, Operations and Finance to shape strategy and drive growth.

Reporting to the Brand Manager, you will manage communications with agencies, lead launch planning and optimization, and translate brand strategy into actionable marketing programs that improve ROI and market share.