Global Brand Strategy Director

Aderant North America, Inc.; United States; On-site; USD 150,000 - 230,000; Full time

Job summary

Aderant North America, Inc. is seeking a Director, Brand Marketing to lead global brand strategy and activation across markets and audiences. This senior role partners with Communications, Demand Generation, Product Marketing, Sales, and People Experience to bring the brand to life.

The successful candidate will own brand architecture, messaging frameworks, and integrated campaigns, while guiding a team of brand and creative professionals and managing the brand budget for maximum impact.

Qualifications

• 8–12 years of progressive brand marketing experience, including 3+ years in a director-level or equivalent leadership role.
• Proven track record of building and evolving B2B brands — preferably in SaaS, technology, or professional services.
• Deep expertise in brand strategy, visual identity, messaging architecture, and integrated campaign development.
• Strong creative sensibility with the ability to evaluate design, copy, and campaign work against brand and business standards.
• Demonstrated experience managing agency relationships, creative production, and brand governance across a complex organization.
• Exceptional communication and executive presence; able to influence senior stakeholders and present brand strategy with confidence.
• Experience managing and developing a team; collaborative leadership style with a track record of high-performing, engaged teams.

Responsibilities

• Brand Strategy & Architecture Own and evolve Aderant's global brand strategy, positioning, and architecture — including how acquired brands and product lines are integrated or maintained.
• Visual Identity & Creative Oversee visual identity system including logo usage, typography, color, photography, and design standards across digital and print applications.
• Messaging & Content Strategy Develop and maintain Aderant's core messaging framework — including company narrative, value proposition, audience-specific messaging, and competitive positioning.
• Integrated Campaigns & Demand Support Lead development of brand-building campaigns — awareness, perception, and employer brand — in partnership with Demand Generation and Communications.
• Leadership & Operations Lead, mentor, and develop a team; own the brand marketing budget and report on KPIs to executive leadership.

Skills

Brand strategy

Visual identity

Messaging architecture

Integrated campaigns

Agency management

Executive communication

People leadership

Marketing technology

Tools

HubSpot

Salesforce

Google Analytics

Job description

Aderant North America, Inc. is seeking a Director, Brand Marketing to lead global brand strategy and activation across markets and audiences. This senior role partners with Communications, Demand Generation, Product Marketing, Sales, and People Experience to bring the brand to life.

The successful candidate will own brand architecture, messaging frameworks, and integrated campaigns, while guiding a team of brand and creative professionals and managing the brand budget for maximum impact.