Senior Designer — Brand Strategy & Design Lead (Hybrid)

Landor; Paris (TX); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

CBA, a WPP company, is seeking a Senior Designer to lead conceptual exploration and produce high-quality design across channels. You will collaborate with clients, the Creative Director, and project teams to shape direction and solve design challenges with a strong point of view.

The role emphasizes brand-centric design, storytelling, and staying ahead of trends, with a hybrid work model and opportunities to mentor junior designers.

Qualifications

• Strong FMCG packaging experience (ideally from a leading agency or network).
• Experience working on major client accounts and structured creative processes.
• Strong conceptual thinking, craft, and proficiency in Photoshop and AI tools.
• Experience as a designer in a brand or design agency, working as part of a collaborative project team.
• A portfolio that shows bold, original thinking translated into sophisticated, high-quality design.
• The ability to bring a brand to life consistently through its messaging, colour, typography, imagery, composition and visual behaviours.
• Strong storytelling and presentation skills, with the confidence to explain the thinking behind your design strategy.
• Awareness of emerging creative and design trends, as well as wider cultural and industry shifts that influence how people engage with brands.
• A genuine passion for design, branding and creative excellence.
• Strong skills in Adobe Creative Suite, Mural and AI tools, alongside the ability to communicate ideas through traditional design methods and hand sketching
• Experience creating impactful visual content across multiple platforms.

Responsibilities

• Lead conceptual exploration through research, ideation and sketching.
• Develop and deliver high-quality design ideas from concept to production.
• Collaborate with clients, the Creative Director and project teams to shape direction and solve complex design challenges.
• Bring a clear point of view, offer constructive feedback and help raise the quality of the work.
• Support and guide junior designers as they develop their ideas and craft.
• Contribute to competitive, innovative design strategies and plans.
• Manage multiple projects while maintaining consistency and a high standard of delivery.
• Use AI thoughtfully to support research, inspiration and more efficient ways of working.

Skills

FMCG packaging experience

Storytelling

Collaboration

Brand design

Presentation skills

Tools

Photoshop

Illustrator

Adobe Creative Suite

AI tools

Mural

Job description

CBA, a WPP company, is seeking a Senior Designer to lead conceptual exploration and produce high-quality design across channels. You will collaborate with clients, the Creative Director, and project teams to shape direction and solve design challenges with a strong point of view.

The role emphasizes brand-centric design, storytelling, and staying ahead of trends, with a hybrid work model and opportunities to mentor junior designers.