Hybrid B2B Marketing Manager: Demand Gen & Content

Virtual Driver Interactive; Springfield (NJ); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

401(k)

Health insurance

Vision insurance

Paid time off

Hybrid schedule

Job summary

Virtual Driver Interactive is hiring a Marketing Manager in New Jersey to lead demand-generation, support sales, and create high-quality marketing content. This hands-on role requires strategy-to-execution capability, collaboration with leadership, and ownership across paid media, SEO, email, content, and events.

The position is hybrid (3 days on-site in Springfield, NJ and 2 remote days) with compensation in the $90k–$100k range and strong benefits.

Qualifications

• At least five years of hands-on marketing experience in B2B environments.
• Experience managing paid digital campaigns and analyzing results.
• Experience with email marketing, websites, landing pages, SEO, and marketing analytics.
• Portfolio showing campaign, graphic-design, video, website, or sales-collateral work.
• Proficiency with Canva, Adobe Creative Suite, or comparable tools.
• Strong written and verbal communication skills.
• Highly organized with ability to manage multiple projects and vendors.
• Comfortable independently moving in a fast-moving environment.
• Curious and proactive about learning new products, industries, and customer needs.

Responsibilities

• Partner with leadership to develop and execute sales and marketing initiatives.
• Translate technical product capabilities into clear, persuasive messaging.
• Establish measurable campaign objectives and report on leads, conversions, engagement, and performance.
• Build, manage, and optimize paid campaigns across Google, Meta, YouTube, etc.
• Monitor campaign performance and test messaging to improve results.
• Support SEO strategy, website traffic growth, and landing-page optimization.
• Create and manage email campaigns, automated sequences, and lead-nurturing workflows.
• Use Zoho, Constant Contact, Instantly, or comparable platforms.
• Track engagement and conversions and improve campaign performance.
• Update website content and landing pages using WordPress or similar CMS.
• Improve page structure, messaging, CTAs, and conversion paths.
• Coordinate with development for technical updates.
• Produce and edit short-form videos and visual content for campaigns.
• Create assets for digital campaigns, presentations, email, and social media.
• Design brochures, one-pagers, email graphics, presentations, ads, and sales collateral.
• Maintain consistent branding and messaging across materials.
• Identify and evaluate conferences, trade shows, sponsorships, and networking opportunities.
• Coordinate registrations, booth assets, shipping, vendors, schedules, and timelines.
• Collaborate with sales to capture leads and evaluate results.
• Support outbound sales with effective messaging and assets.

Skills

Hands-on marketing

Paid digital campaigns

Email marketing

SEO and analytics

Content creation

Creative tooling (Canva, Adobe CS)

Communication skills

Independent work

Tools

CRM systems

Marketing automation

Lead-attribution tools

Job description

Virtual Driver Interactive is hiring a Marketing Manager in New Jersey to lead demand-generation, support sales, and create high-quality marketing content. This hands-on role requires strategy-to-execution capability, collaboration with leadership, and ownership across paid media, SEO, email, content, and events.

The position is hybrid (3 days on-site in Springfield, NJ and 2 remote days) with compensation in the $90k–$100k range and strong benefits.