Growth‑Driven Performance Marketing Lead (Hybrid, B2B)

Reworld Projects, LLC; Florham Park (NJ); Hybrid; USD 119,000 - 170,000; Full time

Benefits offered by this job

Medical, prescription drug, vision, &d

Dental plans

401(k) plan

Paid parental leave

Paid time off

Paid holidays

Life and AD&D insurance

EAP

Educational assistance

Job summary

Reworld is seeking a results‑driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This hybrid role requires three days in Florham Park, NJ, with collaboration across sales, sustainability, and corporate communications.

The ideal candidate brings 5–7+ years of B2B marketing experience, deep expertise in digital demand generation, account‑based marketing, and analytics.

Qualifications

• Essential: Bachelor’s degree in marketing, communications, business, or related field.
• 5–7+ years of progressive B2B marketing experience with demand generation & performance marketing.
• Deep expertise in digital demand generation, marketing automation, and customer acquisition strategies.
• Experience with ad-buying & contract negotiations.
• Strong understanding of B2B buyer journeys and ABM principles.

Responsibilities

• Develop and execute integrated B2B demand generation strategies to drive MQLs, SALs, SQLs, pipeline and revenue growth.
• Lead end-to-end campaign planning: audience segmentation, messaging, channel mix, budget, testing & measurement.
• Own performance marketing strategy, optimize CPL, CPA, MQLs, SALs, SQLs, and ROI.
• Own post-click conversion experience, landing pages, forms, and quote flow.
• Present campaign performance & insights to senior leadership; translate metrics into business outcomes.
• Collaborate with sales, operations, and content teams to align marketing with revenue goals.
• Manage marketing automation workflows, lead nurturing, and customer journey optimization.

Skills

Demand generation

ABM

Performance marketing

B2B marketing

Campaign planning

Digital analytics

Executive communication

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

HubSpot

Marketo

Pardot

Power BI

Job description

Reworld is seeking a results‑driven Performance Marketing Manager to lead the strategy, execution, optimization, and reporting of integrated demand generation programs that drive pipeline growth and revenue. This hybrid role requires three days in Florham Park, NJ, with collaboration across sales, sustainability, and corporate communications.

The ideal candidate brings 5–7+ years of B2B marketing experience, deep expertise in digital demand generation, account‑based marketing, and analytics.