Hybrid B2B Marketing Lead — Campaigns, ABM & Growth

LRQA; Des Moines (IA); Hybrid; USD 85,000 - 115,000; Full time

Job summary

LRQA in Des Moines, Iowa, is seeking a mid-level B2B marketing professional to plan, execute, and measure integrated campaigns across the Americas. You will partner with sales teams and leaders to translate commercial priorities into compelling marketing plans that drive engagement, improve lead quality, and contribute to pipeline growth.

The role emphasizes digital channels, ABM initiatives, content localization, webinars and events, and data-driven optimization to maximize ROI while

Qualifications

• 5+ years of B2B marketing experience.
• Experience managing multiple campaigns independently.
• Strong background in digital marketing and integrated campaigns.
• Experience partnering with sales to support commercial objectives.
• Strong project and stakeholder management skills.
• ABM initiatives and audience targeting experience.
• Ability to analyze campaign data and optimize outcomes.
• Experience developing content for regional markets.
• Commercially minded, proactive, and ownership driven.
• Experience in cybersecurity, professional services, assurance or sustainability is a plus.

Responsibilities

• Plan, execute, and measure integrated B2B marketing campaigns across the Americas.
• Partner with sales and leaders to translate priorities into marketing plans.
• Support ABM initiatives, including audience targeting and engagement.
• Manage digital marketing across paid media, SEO/SEM, email, web, and social.
• Collaborate with teams and agencies to optimize performance and conversions.
• Develop and localize content for regional markets.
• Plan webinars and events, including audience acquisition and ROI measurement.
• Manage lead nurture campaigns and improve engagement and conversion.
• Gather customer and market insights to identify new opportunities.
• Track campaign results and report insights to stakeholders.

Skills

B2B marketing

Campaign management

Digital marketing

ABM strategy

Lead generation

Content localization

Stakeholder management

Data analysis

Tools

CRM software

Marketing automation

SEO/SEM tools

Analytics tools

Job description

LRQA in Des Moines, Iowa, is seeking a mid-level B2B marketing professional to plan, execute, and measure integrated campaigns across the Americas. You will partner with sales teams and leaders to translate commercial priorities into compelling marketing plans that drive engagement, improve lead quality, and contribute to pipeline growth.

The role emphasizes digital channels, ABM initiatives, content localization, webinars and events, and data-driven optimization to maximize ROI while