Marketing Executive

LRQA; Des Moines (IA); Hybrid; USD 85,000 - 115,000; Full time

Job summary

LRQA in Des Moines, Iowa, is seeking a mid-level B2B marketing professional to plan, execute, and measure integrated campaigns across the Americas. You will partner with sales teams and leaders to translate commercial priorities into compelling marketing plans that drive engagement, improve lead quality, and contribute to pipeline growth.

The role emphasizes digital channels, ABM initiatives, content localization, webinars and events, and data-driven optimization to maximize ROI while

Qualifications

• 5+ years of B2B marketing experience.
• Experience managing multiple campaigns independently.
• Strong background in digital marketing and integrated campaigns.
• Experience partnering with sales to support commercial objectives.
• Strong project and stakeholder management skills.
• ABM initiatives and audience targeting experience.
• Ability to analyze campaign data and optimize outcomes.
• Experience developing content for regional markets.
• Commercially minded, proactive, and ownership driven.
• Experience in cybersecurity, professional services, assurance or sustainability is a plus.

Responsibilities

• Plan, execute, and measure integrated B2B marketing campaigns across the Americas.
• Partner with sales and leaders to translate priorities into marketing plans.
• Support ABM initiatives, including audience targeting and engagement.
• Manage digital marketing across paid media, SEO/SEM, email, web, and social.
• Collaborate with teams and agencies to optimize performance and conversions.
• Develop and localize content for regional markets.
• Plan webinars and events, including audience acquisition and ROI measurement.
• Manage lead nurture campaigns and improve engagement and conversion.
• Gather customer and market insights to identify new opportunities.
• Track campaign results and report insights to stakeholders.

Skills

B2B marketing

Campaign management

Digital marketing

ABM strategy

Lead generation

Content localization

Stakeholder management

Data analysis

Tools

CRM software

Marketing automation

SEO/SEM tools

Analytics tools

Job description

Company: LRQA

Location: Des Moines, Iowa (This is a hybrid role)

Role Purpose

Plan, execute, and measure integrated B2B marketing campaigns across the Americas to support commercial growth. Partner with sales teams, business leaders, and subject matter experts to develop and deliver marketing initiatives that generate engagement, improve lead quality, and contribute to pipeline and revenue growth.

Key Responsibilities

• Plan, execute, and measure integrated B2B marketing campaigns across the Americas.
• Partner with sales and business leaders to translate commercial priorities into effective marketing plans.
• Support account-based marketing (ABM) initiatives, including audience targeting and account engagement.
• Manage digital marketing activities across paid media, SEO/SEM, email, web, and social channels.
• Collaborate with internal teams and agency partners to optimize campaign performance, messaging, and conversion rates.
• Develop and localize content aligned with regional market and customer needs.
• Plan and promote webinars and events, including audience acquisition, follow-up activities, and ROI measurement.
• Manage lead nurture campaigns and use performance data to improve engagement, lead quality, and conversion.
• Gather customer, competitor, and industry insights to identify new marketing opportunities.
• Track campaign performance and communicate results, insights, and recommendations to key stakeholders.

What You'll Bring

• Approximately 5 years of B2B marketing experience.
• Experience independently managing multiple campaigns and priorities.
• Strong background in digital marketing and integrated campaign execution.
• Experience partnering closely with sales teams to support commercial objectives.
• Strong project management and stakeholder management skills.
• Understanding of how marketing contributes to lead generation, pipeline development, and revenue growth.
• Experience with account-based marketing (ABM) initiatives and audience targeting.
• Ability to analyze campaign performance data and optimize marketing activities accordingly.
• Experience developing and localizing content for regional markets.
• Commercially minded, proactive, and comfortable taking ownership from strategy through execution and measurement.
• Ability to understand business challenges, develop marketing approaches, and deliver measurable results.
• Experience within cybersecurity, professional services, assurance, sustainability, or other complex B2B environments is advantageous but not essential.