B2B Marketing Campaign Lead — Hybrid, Des Moines

LRQA; Des Moines (IA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Competitive benefits package

Job summary

LRQA seeks a marketing professional to plan, execute, and measure integrated B2B campaigns across the Americas from Des Moines, IA. The role is hybrid, partnering with sales and business leaders to translate priorities into effective marketing plans and ABM initiatives.

Content localization and webinar planning are key components. The ideal candidate has ~5 years in B2B marketing, strong digital skills, and a proven ability to manage multiple campaigns with focus on lead quality and pipeline

Qualifications

• Approximately 5 years of B2B marketing experience.
• Experience independently managing multiple campaigns and priorities.
• Strong background in digital marketing and integrated campaign execution.
• Experience partnering closely with sales teams to support commercial objectives.
• Strong project management and stakeholder management skills.
• Understanding of how marketing contributes to lead generation, pipeline development, and revenue growth.
• Experience with account-based marketing (ABM) initiatives and audience targeting.
• Ability to analyze campaign performance data and optimize marketing activities accordingly.
• Experience developing and localizing content for regional markets.
• Commercially minded, proactive, and comfortable taking ownership from strategy through execution and measurement.
• Experience within cybersecurity, professional services, assurance, sustainability, or other complex B2B environments is advantageous but not essential.

Responsibilities

• Plan, execute, and measure integrated B2B marketing campaigns across the Americas.
• Partner with sales and business leaders to translate commercial priorities into effective marketing plans.
• Support ABM initiatives, including audience targeting and account engagement.
• Manage digital marketing activities across paid media, SEO/SEM, email, web, and social channels.
• Collaborate with internal teams and agency partners to optimize campaign performance, messaging, and conversion rates.
• Develop and localize content aligned with regional market and customer needs.
• Plan and promote webinars and events, including audience acquisition, follow-up activities, and ROI measurement.
• Manage lead nurture campaigns and use performance data to improve engagement, lead quality, and conversion.
• Gather customer, competitor, and industry insights to identify new marketing opportunities.
• Track campaign performance and communicate results, insights, and recommendations to key stakeholders.

Skills

B2B marketing

Campaign management

Digital marketing

ABM

Content localization

Sales collaboration

Analytics

Project management

Stakeholder management

Cybersecurity familiarity

Job description

LRQA seeks a marketing professional to plan, execute, and measure integrated B2B campaigns across the Americas from Des Moines, IA. The role is hybrid, partnering with sales and business leaders to translate priorities into effective marketing plans and ABM initiatives.

Content localization and webinar planning are key components. The ideal candidate has ~5 years in B2B marketing, strong digital skills, and a proven ability to manage multiple campaigns with focus on lead quality and pipeline