Senior B2B Growth Marketing Manager Remote ABM Lead

Becker's School Supplies; Orlando (FL); Hybrid; USD 85,000 - 100,000; Full time

Job summary

Becker’s School Supplies is seeking a senior B2B Growth Marketing Manager to lead integrated ABM campaigns from planning through launch, optimization, and measurement. You’ll own the campaign lifecycle, translating business goals into marketing programs that support demand generation, sales enablement, customer expansion, and new account acquisition.

You’ll collaborate with stakeholders to define strategies, guide content, coordinate execution, and continuously improve results through testing

Qualifications

• 8+ years of progressive experience in B2B marketing and growth marketing.
• Experience owning campaigns from strategy through optimization.
• Strong understanding of B2B customer journeys and segmentation.
• Experience leading integrated marketing programs and cross-functional initiatives.
• Working knowledge of marketing automation, CRM, analytics, and reporting tools.
• Excellent communication and project management skills.

Responsibilities

• Lead integrated B2B growth campaigns from strategy and audience definition through execution, measurement, and optimization.
• Develop customer acquisition, reactivation, and account expansion campaigns with audience segmentation, offers, channel strategy, and performance goals.
• Leverage AI tools to enhance planning, content development, testing, QA, and performance analysis.
• Manage campaign execution, timelines, approvals, and QA to deliver brand‑aligned marketing programs.
• Drive demand generation and conversion initiatives across digital channels and optimize customer journeys.
• Partner with sales, ecommerce, customer service, and other teams to support revenue growth.
• Analyze performance data to identify opportunities, mitigate risks, and recommend improvements.
• Continuously improve marketing processes, testing strategies, segmentation, reporting, and customer experience initiatives.

Job description

Becker’s School Supplies is seeking a senior B2B Growth Marketing Manager to lead integrated ABM campaigns from planning through launch, optimization, and measurement. You’ll own the campaign lifecycle, translating business goals into marketing programs that support demand generation, sales enablement, customer expansion, and new account acquisition.

You’ll collaborate with stakeholders to define strategies, guide content, coordinate execution, and continuously improve results through testing